Hand & Stone Massage Franchise Targets Key Growth Markets for Development Into 2020

With nearly 500 franchise locations operating across 33 states and Canada, Hand & Stone Massage and Facial Spa has identified key growth markets as its 2020 focus.

The franchise has launched franchise growth plans in Boston; Knoxville, Nashville and Memphis, Tennessee; Las Vegas and Reno, Nevada; Louisville, Kentucky; Tucson, Arizona; Tulsa, Oklahoma; Indianapolis, Indiana and Omaha, Nebraska. In addition, Hand & Stone will continue to build in concentric circles around existing, successful locations.

If 2019 is any dictation of what’s to come, the massage and spa brand will bank on the momentum created, as it was named No. 1 in the spa category by Entrepreneur Magazine for 2019 and No. 8 on Forbes’ Best Franchises to Buy list for 2019 in the high investment category and the fastest growing spa concept in the country.

“Our model is to go into areas where we have at least some brand awareness and grow the footprint,” said Bob McQuillan, Vice President of Franchise Development. “For example, we have one location in Huntsville, Alabama, and not too far from it is Birmingham, thus, we are in the process of identifying the right franchise partner for that market to grow.”

Since its inception in 2004, Hand & Stone has seen a lot of growth and positive changes. The market for massage and spa services has evolved over the years, making right now a unique opportunity for prospective franchisees looking to invest in a business, according to McQuillan.

**“When I was growing up, going to a spa meant that you were wealthy––or you went on a special occasion or on your vacation as a way to treat yourself,” said McQuillan. “The meaning of going to a spa has changed; it’s almost similar to the fitness industry whereas people have memberships to spas now. It’s become part of a normal routine for people to get massages or facials on a monthly basis.

Because of our growth model, people can now assume that wherever they move to, they will be able to visit a Hand & Stone spa. This generation expects to have a membership to spa services, so you could not pick a better time to become a franchisee with Hand & Stone.”

To continue growing its national footprint, Hand & Stone is looking to partner with interested entrepreneurs. Start-up costs to open a Hand & Stone franchise range from $532,563 to $618,327 with a franchise fee of $42,500. To receive a breakdown of fees, estimated initial investment costs, contracts, corporate financial statements, and other valuable information are included in the Franchise Disclosure Document (FDD), visit ***