The Covery Wellness Spa: Franchise History and Data

The Covery Wellness Spa is a constantly evolving wellness franchise. Though it emphasizes cryotherapy and IV therapy, the franchise has built a long list of service offerings that help customers find optimal wellness. In addition to supporting general wellness, hydration and longevity, The Covery Wellness Spa also caters to individuals with ongoing conditions like rheumatoid arthritis and multiple sclerosis.

The Covery Wellness Spa currently has 11 operating locations and many more in development. Because the wellness industry exploded post-pandemic, The Covery Wellness Spa is firmly positioned in a growing market and can continue to grow to address nationwide demand.

The Covery Wellness Spa offers a range of wellness services in both single-service and membership options. With three membership levels, consumers can choose their best fit for routine sessions or just schedule therapies as needed.

The Covery Wellness Spa’s services include red light therapy, pulsed electromagnetic fields (PEMF) therapy, guided meditation, IV therapy, heat therapy, facials, body sculpting, compression therapy, cold therapy, oxygen therapy, electrical muscle stimulation (EMS) therapy and ozone therapy.

Earnings for The Covery Wellness Spa franchise owners are not publicly available.

The total initial investment required to open a The Covery Wellness Spa is $328,000 - $605,000. This includes the following costs:

• Initial Franchise Fee: $39,500

• Lease: $5,000 - $12,500

• Technology Systems: $1,000 - $6,000

• Equipment: $20,000 - $90,000

• Pre-Opening/Grand Opening Marketing and Payroll: $30,000 - $53,500

• Travel and Training Expenses: $2,500 - $6,000

• Insurance: $15,000 - $20,000

• Licenses and Other Prepaid Expenses: $1,000 - $4,500

• Start-Up Office Supplies and Inventory: $5,000 - $12,000

• Furniture, Fixtures and First Aid Equipment: $10,000 - $16,000

• IV and Start-Up Retail Inventory: $20,000 - $35,000

• Architectural and Engineering Professional Services: $8,000 - $15,000

• Signage: $5,000 - $9,000

• Leasehold Improvements: $150,000 - $250,000

• Legal, Accounting and Organizational Costs: $1,500 - $9,000

• Additional Funds (3 Months): $15,000 - $30,000

The franchise fee for The Covery Wellness Spa is $39,500.

• Donald M. Jarreau Jr. — Co-Founder, President

• Eric T. “Troy” Archer — Co-Founder, Vice President of Construction and Logistics

• Tatum Crews — CEO

• Thomas E. O’Keefe — General Counsel, Board Member

• Alissa Gray — Director of Franchise Development

• Ryan Ensmann — Director of Marketing and Operations

• Jason Persaud — Director of Education

• Stacey Moore — Chief of Nursing

• Kaylie Kirkpatrick — Marketing Manager

• Megan Carter — Medical Administrative Assistant

• Jodie Guitreau — Nurse Trainer

• Ka’Sandra Simmons — Manager of Operations

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