REGYMEN Fitness Powers Through Pandemic With the Opening of Five New Locations

REGYMEN Fitness, a gym franchise with nearly 20 locations across the U.S. and Canada, is launching Five new locations in Austin, Macon, and the Baton Rouge area, despite a rough year for the industry.

All 5 locations will start membership presales before the end of the year, just in time for holiday stocking stuffers. The corporate owned studios that are launching will also include a full offering of recovery based items, including Cryobuilt Cryotherapy, IV infusions, compression treatments, Halo IR Salt infused sauna’s, and much more. The recovery portion of the business will introduce a new brand to the recovery space, The Covery.

“Like a champion athlete with a winning mindset, REGYMEN Fitness isn’t letting life’s obstacles and hardships get in the way of our explosive growth,” EK Navan, co-founder of REGYMEN said. Our Austin team is moving forward with 2 incredible studios, our Huntsville location is in expansion, and we have made the decision to add to the overall experience with the introduction of The Covery into our 2 upcoming Louisiana locations. The brand’s total confidence in further evolving the experience and expectations of how fitness and wellness through recovery can combine the business’ strength as we invest in our brand’s growth while other fitness brands are scaling down.”

But like any winning athlete, Navan isn’t just talking the talk. REGYMEN Fitness has taken a disciplined, focused approach to building up its capacity to tackle any challenge.

The brand underwent a total overhaul when the COVID-19 pandemic shuttered gyms around the country.

“We launched online workouts right away,” said Tatum Crews, director of sales and marketing . “We had templates sent out to our system every night at 7 p.m. so that they were prepared with a new, fresh workout for the following day. These include full tutorials from coaches and a live ‘movement stream,’ which is what our members normally see in our gyms.”

Additionally, REGYMEN’s trainers began posting on social media every day, cheering on gym members just like they would in an in-person class. The brand has also provided a COVID-safe pivot to allow members to visit their studios.

“Our fitness team has 100% overhauled the whole booking process, from adjusting class sizes to making sure we can safely maximize the number of workouts in a single location,” said Crews.

REGYMEN has devised a way to give each customer the same great workout in a single space, reducing points of contact between customers and thereby reducing the possibility of spreading COVID-19. For instance, it cut the number of treadmills in use by half, creating adequate social distancing between runners and putting guests at ease.

“We’ve been working closely with the corporate team. The leadership has been fantastic throughout the entire COVID-19 crisis,” said Jedd Soto , a REGYMEN Fitness franchisee in Austin, Texas. “REGYMEN’s corporate team has been helping negotiate leases and developing the strategy for online and at-home workouts, and they’ve even been setting up deals to purchase equipment. They have been on the front lines and execute very strong communication to help us reach out to members however we can during the crisis. It’s really been exceptional.”

WIth the growth of the franchise, along with the two new corporate-owned stores opening in Louisiana, REGYMEN has placed its full weight behind the growth strategy of powering through the pandemic to win loyal customers.

“Our gym members don’t give up when things get tough, and neither do we,” said Navan. “We’re still looking for awesome franchise partners across the country, but in Louisiana, we’re putting our money where our mouth is and saying that this is the fitness of the future, and we’re willing to bet on that.”