Big Blue Swim School Announces Merger with Largest Franchisee

Big Blue Swim School announces today that it is combining with Atlanta-based L5 Swim, previously its largest franchising partner. Upon closing, all L5 pools will become Big Blue corporate locations.

By combining resources, talent and expertise, the Big Blue brand will be better positioned to pursue further growth and expansion. Integrating the L5 Swim team into the existing corporate team enables the company to open new corporate units while delivering greater value to customers, partners and employees.

“I’m delighted by this pivotal development in Big Blue’s journey,” says Tom Dolan, former CEO at L5 Swim and newly appointed President of Corporate Pools for Big Blue. “It’s an honor to join the Big Blue Senior Leadership Team and I’m excited to continue our work to drive best-in-class experiences for both our customers and our franchise system.”

As a leader at L5 Swim, Tom Dolan, an Olympic gold medalist swimmer, brings a wealth of experience and insight to our team. His experience operating locations from Virginia to Texas to California will be invaluable as the Big Blue brand continues to expand across the country.

With a curriculum, professional swim instructors, and comfortable and convenient facilities, Big Blue offers swim lessons for kids ages three months to 12 years.