Hammer & Nails partners with UFC Hall of Famer

Hammer & Nails, the men’s grooming franchise, announced that it has opened its 50th location.

Additionally, the franchise has formed a major partnership designed to help fuel Hammer and Nails’ next phase of national expansion.

The latest Hammer & Nails location recently opened in Nolensville, Tennessee. Services provided include precision haircuts, shaves, classic hand and foot care, and the brand’s signature whiskey-infused foot treatment.

UFC Hall of Famer Urijah Faber has joined the company as a brand ambassador and franchise investor. Faber is also the founder of Team Alpha Male, a martial arts gym in Sacramento, California.

“Taking care of yourself is part of being a competitor,” said Faber. “Hammer & Nails is all about helping guys feel their best and show up with confidence—whether they’re training, recovering, or just living life. That’s what drew me to the brand. It’s not just grooming, it’s a mindset.”

Hammer & Nails describes itself as “an elevated grooming experience built for modern men.” The company has also outlined franchise growth for the remainder of the year and 2026. Openings are planned for California, Connecticut, Florida, Georgia, Indiana, Kansas, Maryland, Michigan, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, and Washington D.C., according to the franchise.

“We’re redefining what men expect from grooming, and the momentum is real,” said Aaron Meyers, CEO of Hammer & Nails. “Opening our 50th franchise is just the beginning. We anticipate doubling our footprint by the end of 2026.”

Looking to support upcoming expansion, the company recently appointed Amanda Grissom as director of brand growth. In this role, Grissom will oversee brand awareness, lead generation, and franchise development marketing. She is also responsible for managing consumer campaigns, agency partnerships, national events, and driving digital strategy to support both local shops and franchise sales.