TL;DR
Chipotle has upgraded its mobile app to streamline the customer experience, allowing guests to reorder favorites, increase payment efficiency, and access special offers. The app is part of the brand's efforts to improve the guest experience through technology and innovation.
Chipotle fans can now download an app designed to streamline their experience with the brand. According to a recent article in Fast Casual, the app will allow guests to reorder their favorites quickly, increase payment efficiency and access special offers all in one convenient place.
"Our guests are increasingly mobile and on the go, and they want and deserve the same intuitive, accurate and convenient ordering experience they get in our restaurants. That is exactly what our app delivers. The new app is just one of the steps we're taking to improve the guest experience through technology and innovation," said Curt Garner of Chipotle.
The mobile app follows the brand's recent Smarter Pickup Lines launch that allows guests who order online to skip the line in stores. This system requires the brand to employ a specified prep line in order to accommodate all the orders coming in from digital platforms.
In this story
This story was originally published in 1851 Franchise on November 7, 2017. Burnaze summarizes and links to the original reporting.
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