
Value Incentives are Undermining Restaurant Loyalty Programs
Many restaurant loyalty programs revolve around discounting. From BOGO to dollar menu offerings, these loyalty rewards are focused on bringing greater value to members.
Curt Garner is a person in Burnaze's franchise knowledge graph, mentioned since 2017. 24 stories link here, each summarized from the original publisher.

Many restaurant loyalty programs revolve around discounting. From BOGO to dollar menu offerings, these loyalty rewards are focused on bringing greater value to members.

Chipotle launched Cultivate Next in 2022. Chipotle is widening its influence on the future of food. The fast casual announced Wednesday that its venture fund, Cultivate Next, has i

The chain's Cultivate Next will fund Benchmark Labs, IMIO, Clean Crop Technologies, Athian, SIMPLi and PopID.

Chipotle has 23 million rewards members and is relaunching its loyalty program.

Running from June 1 through August 31, "Summer of Extras" builds on the recent Chipotle Rewards relaunch. Chipotle Mexican Grill announced that it is bringing back “Summer of Extra

Chipotle Mexican Grill is bringing back its “Summer of Extras” promotion as a way to build on its recently relaunched rewards program, per details shared with Marketing Dive.

For several quarters now, Chipotle CEO Scott Boatwright has teased a more personalized loyalty program that includes deeper engagement along the “consumer journey.” In April, that new-and-improved Chipotle Rewards progra

Some trends are easier to derive in this industry than others.

Chipotle has named former Restaurant Brands International executive Fernando Machado as its new chief brand officer to lead global marketing and brand strategy.

Chipotle Mexican Grill has appointed former Burger King and Activision Blizzard executive Fernando Machado as its new chief brand officer to lead global marketing strategy.
NEWPORT BEACH, Calif., Nov. 10, 2025 // PRNewswire // -- Chipotle Mexican Grill announced today the launch of Chipotle U Rivalry Week, a new program that will reward the ten U.S.
Whether it is a surprise drop during finals, game days or graduation giveaways, Chipotle U Rewards makes sure hard-working and hungry students get the props and perks they deserve.
Chipotle tests cobotic devices in its restaurants to optimize operational efficiency and customer experience.
Chipotle tests AI kitchen assistant, Chippy, to innovate its culinary process and make tortilla chips, integrating culinary traditions with artificial intelligence.
Chipotle invests in Nuro, a leader in autonomous delivery, as part of their Series C funding round.

If you can’t walk alongside your taco when it’s being made at your local Chipotle, is that restaurant really a Chipotle?
Chipotle introduces digital fundraising technology to support under-resourced students, donating 33% of fundraiser event sales back to local educational organizations.
Chipotle is expanding its digital platform with the introduction of the Chipotle app in Canada and enhancements to its mobile ordering capabilities in the U.S.
Chipotle launches its Complete Customization feature, allowing guests to replicate their favorite orders digitally.
Chipotle announced today that it's testing a new restaurant design to better support its billion-dollar digital business.

Chipotle announces that fans will be able to order food for delivery directly through its own mobile app, available in 70 of the company's markets starting today.

Chipotle will offer free delivery for Super Bowl weekend through a partnership with Postmates.

Chipotle fans can now download an app designed to streamline their experience with the brand.

Chipotle introduces a new app featuring mobile ordering and customization options.