Sip Fresh Names New Franchise Development Officer

Sip Fresh has appointed seasoned executive, Mike Norcup, as Director of Franchise Development.

Norcup brings two decades of sales development experience in the restaurant franchising and real estate industries that is coupled with personal experience as a business owner. Most notably, he spearheaded franchising efforts for national brands including Togo’s and Papa Murphy’s. At the latter, he achieved significant milestones by opening the pizza brand’s 800th store and leading efforts that culminated with 1,500 units in development.

“I am thrilled to join the Sip Fresh team at a time of great opportunity within the beverage sector,” said Norcup. “As a former multi-unit franchisee and business owner, I understand our franchisees’ needs and am dedicated to their success.”

Norcup will be working in tandem with Chief Executive Officer Sharon Arthofer, a highly respected retail industry leader and former multi-unit operator of Wetzel’s Pretzels. Under Arthofer’s direction, the leadership team is capitalizing on the next generation of retail opportunities and focusing the brand’s development.

“Mike is a strong, strategic leader with a growth mindset. With his knowledge and expertise, Mike will be instrumental in driving growth in key markets over the next several years,” said Arthofer.