Sip Fresh Strengthens Leadership Team

Today, Sip Fresh has appointed Nicholas Wuthrich as their financial controller, bringing his extensive experience in the restaurant and hospitality industry to guide the brand’s financial decisions. A Texas native, Wuthrich comes from a family of restaurateurs and has a sincere interest in the food and beverage sectors. As the former Director of Revenue and Treasury at Black Angus Steakhouses, Wuthrich played a nimble role in the growth of its restaurants in five different states.

Taking on the role of Controller at Sip Fresh, he is confident in his ability to scale and expand Sip Fresh across state lines in the years to come focusing on cost optimization, financial education, and guidance aiming to enhance the franchisees' bottom line.

“I am thrilled to take on the role as Controller at Sip Fresh,” said Wuthrich. “ I am thrilled to contribute to its success, supporting a concept that provides a breath of fresh air in the crowded beverage segment. I look forward to contributing to cost controls moving forward; a focus that franchisees place as a top priority.”

Wuthrich will be working in tandem with Sip Fresh Founder and Chief Executive Officer Sharon Arthofer, a highly respected retail industry leader and accomplished former multi-unit operator of Wetzel’s Pretzels.