Maid Right Signs New York City Franchisee In the Midst of a Challenging Economic Climate

The coronavirus pandemic may not seem like the best time to buy a franchise, but brands like Maid Right prove that some business models can thrive even in the midst of economic crisis and uncertainty. On May 1, the emerging cleaning franchise signed its newest franchisee, Juan Hernandez, who will bring the brand to the New York City boroughs of Manhattan and the Bronx.

Maid Right was founded in 2012 and has evolved into one of the nation’s leading residential and commercial cleaning franchises. The brand was acquired in 2018 by parent company Premium Service Brands, which also oversees operations for the service-based franchises 360° Painting, Handyman Pro, Kitchen Wise, ProLift Doors and Renew Crew. The acquisition helped fuel the brand’s growth, and today Maid Right has more than 20 locations, with plans to nearly double in size by the end of 2020.

What sets Maid Right apart from the competition is its use of non-toxic, eco-friendly and biodegradable products. This includes the brand’s proprietary and industry-leading Enviro-Mist Disinfection System, which is used in pharmaceutical facilities, research and production labs and more. Franchisees enjoy a low cost of entry and scalable margins and benefit from a flexible business model that does not require a brick-and-mortar space.

Hernandez’s decision to join the Maid Right franchise system came out of a desire to help people, especially today during the coronavirus pandemic.

“As an entrepreneur, I am always looking to capitalize on business opportunities,” Hernandez said. “Covid-19 in my view presented an opportunity to start a solid business within the cleaning industry. After getting to know the Premium Service Brands’ team and Maid Right personnel, I was convinced that they were the right team for me to partner with for this new episode of my life. The Maid Right business model seemed very logical, sensible and well-structured. The business model offers value-added residential and small business cleaning services at an affordable price.”

Hernandez is well-positioned to bring the brand to New York City, as he is deeply involved in his community. He went to high school in the Bronx and later received his master’s degree in economics from SUNY Albany. Today, he is the chief operating officer at NYBD Sports in Manhattan, a youth organization he co-founded with his business partner and president Mike Handell. Hernandez is also the president of the JUFI Foundation, a charitable endeavor aimed at helping disadvantaged youth by supporting their education.

He wants to get even more involved in his community through his franchise and is especially interested in working with youth-oriented organizations.

“I plan to make Maid Right of Manhattan a premier cleaning company grounded in excellence in every aspect of the business,” he said. “I plan to develop a company that can create solid long-term jobs and fantastic company culture.”

Hernandez’s signing marks a significant milestone and strategic market for the emerging brand. Maid Right already enjoys a point of presence in New Rochelle, located in New York’s Westchester County, and the Maid Right leadership team anticipates the New York City metropolitan area can hold five or six more franchises.

“This new signing helps prove why Maid Right is a viable business opportunity in any economic climate,” Vice President Ty Anderson said. “We have a strong franchise opportunity with a recession-proof model. No matter what’s going on in the world, people will always desire a clean home. What’s more is that clients want to use eco-friendly products that also disinfect, especially during COVID-19. Maid Right is well-positioned to serve this clientele.”

With a low-cost business model that provides eco-friendly services, Maid Right is proving itself to be a solid business opportunity that can thrive in any economic climate.