Maid Right Targets Indianapolis for Midwestern Growth

Cleaning franchise Maid Right was founded in 2012 with the goal of providing customers with a higher level of service that involved both cleaning and disinfecting homes using eco-friendly, biodegradable products. The brand has since expanded to 21 locations across 13 states and has plans for further expansion throughout the U.S. and in Canada.

The home cleaning franchise is primed for growth: It was acquired by parent company Premium Service Brands in 2018 and now benefits from a variety of support systems in marketing, operations and more. Maid Right also garnered valuable industry recognition in 2018 when it secured a spot on Entrepreneur magazine’s annual Franchise 500 list . All signs point towards major growth possibilities in a variety of markets.

Today, Maid Right is especially interested in establishing a presence in Indianapolis. Maid Right currently has six territories available within a 25-mile radius of the city and seven territories available within a 50-mile radius. With a population of more than 867,000 people and proximity to several smaller cities, Indianapolis is filled with opportunity for the right growth-minded franchisee.

“We do not currently have a Maid Right franchise in or around Indianapolis, but we believe this is a strong market for a franchisee to expand the brand,” Premium Service Brands Director of Franchise Development Tracey Felts said. “Maid Right has experienced tremendous success in other markets similar in size to Indianapolis, including Nashville, Tennessee.”

Maid Right is no stranger to the Midwest. The brand already has a franchise two hours away in Dayton, Ohio. The leadership team believes Maid Right will do well anywhere within the Indianapolis metropolitan area. That being said, the cities and towns of Carmel, Fishers, Noblesville, Westfield and Zionsville have all been identified as markets for optimal growth.

“Indianapolis is a fast-growing market for home services,” Felts said. “More and more homeowners in and around the Indianapolis area, particularly in the upper-middle-class areas, are electing to hire a professional maid service to do their weekly, bi-monthly or monthly cleaning.”

While Indianapolis-area franchisees will be Maid Right’s first representatives in the area, they will enjoy the solid backing of Premium Service Brands, which also oversees operations for the service-based franchises 360 Painting, Handyman Pro, Kitchen Wise, ProLift Doors and Renew Crew.

“ Maid Right has proven systems for franchisee success , including a robust marketing and operations plan, exceptional training for new owners, a CRM for managing customers and invoicing and the benefit of leveraging the six home-service brands of Premium Service Brands as a whole,” Felts said. “In addition, maid service is a repeat-referral business model that can scale quickly.”

With plenty of market availability, a focus on green, eco-friendly services and the backing of an experienced parent company, Maid Right is ready to expand its footprint in Indianapolis and throughout the Midwest.