TL;DR
Voice activation is spurring an ordering revolution in the restaurant industry through technologies like Amazon Alexa and Google Home. Restaurants like Domino's are adopting voice activated ordering, citing convenience as a major benefit.
When mobile ordering came to the market, it caught on like wildfire, making it easier than ever for consumers to order food from home or while in transit. Now, restaurants are banking on the same kind of revolution with voice activated ordering through technologies like the Amazon Alexa and Echo, and Google Home.
"The pro of voice ordering is really the convenience," said Domino’s director of digital experience Chris Roeser. "There’s an incredibly low barrier to entry, which means that customers will be able to think it, speak it, and get it. The cons are the learning curve, on both the customer and business side, as well as the fact that we’re transitioning from a world that is very visual to one that may not have a visual fallback."
In this story
This story was originally published in 1851 Franchise on January 27, 2017. Burnaze summarizes and links to the original reporting.
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