TL;DR
Clean Eatz raised $45,000 for Camp Pocono Trails through an auction event and smoothie sales. The funds will support the camp's health-oriented programs for kids.
Camp Pocono Trails has welcomed tens of thousands of kids from across the country since opening in 1999. While the directive of the camp has altered over the years, its intent has always been on the personal development of campers. It is one of the few remaining health-oriented summer camps in the United States, teaching kids’ lifelong lessons and instilling habits for weight management, self-esteem, nutrition, and technology usage.
The lion's share of the funds were raised through an auction event held during Clean Eatz 2023 National Franchise Convention. Franchisees stepped up and purchased items to help drive the CE Foundation's greater push against childhood obesity. Cafes also raised money by donating proceeds from smoothie sales during September, which is National Childhood Obesity Awareness Month.
“We’ve been exploring various ways to introduce Clean Eatz and our community culture to younger generations for years now, since they don’t typically have health and wellness brands that are specifically geared towards them,” said Evonne Varady, Co-founder of Clean Eatz. “Our work with Camp Pocono Trails will be instrumental in that effort; providing us a springboard to introduce the franchise, it’s meals, and proven impact on personal health to a new audience.”
“It’s not often we enter into any kind of an arrangement with an outside party; but the directive and guiding principles of Clean Eatz are as closely aligned to our own goals as can possibly be,” said Tony Sparber, Owner of Camp Pocono Trails. “This partnership will do more than offer our campers nutritious meals while they’re here, it’ll give them unique insight on a brand that can aid them in their continuing health journey even once they’ve returned home.”
In this story
This story was originally published in Franchising.com on November 17, 2023. Burnaze summarizes and links to the original reporting.
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