Chain Store Age: Exclusive Q&A: Heyday Plans for Nationwide Expansion

In a recent article on Chainstoreage.com, Heyday, a fast-growing skincare company, spoke about its new strategy and future growth plans. Heyday hopes to change the skincare industry by targeting millennials with educational programs and technology to modernize the facial experience.

The brand recently closed on a Level 5 Capital deal to open 60 more units across the U.S., putting Heyday on track to open its goal of 300 units within the next five years under franchisee ownership.

“This year, we learned that more people are willing to invest in taking care of themselves both physically and mentally,” said Heyday’s president of franchising, Sean Bock. “Everyone is searching for guidance on how to take care of their skin. There is a lot of noise in this space and yet there is no one leading, and objective, voice.”

Now, as it plans for national expansion, Heyday has its sights on becoming that leading voice within the skincare space.