TL;DR
Blaze Fast-Fire'd Pizza signed a multi-unit development deal in Florida with Mark Floyd to add three new locations to the Treasure Coast region. The deal is part of the brand's aggressive growth plan to add 60-plus restaurants statewide.
As part of the brand’s aggressive growth plan to add 60-plus restaurants statewide, Blaze Pizza recently signed an agreement with multi-brand operator Mark Floyd. In the coming years, Floyd is expecting to add three new Blaze Pizza locations to the Treasure Coast region.
“After researching and revisiting a few different franchise concepts, Blaze Pizza stood out as the strongest investment opportunity,” said Floyd, a Florida native who will be working closely alongside his son Ryan. “I have a great feeling about this new journey and the potential we have to grow Blaze in a booming market. From the quality products and vibrant culture to the widespread loyalty, my family and I have an exciting future ahead.”
Floyd joins Blaze Pizza with proven franchise industry experience as a multi-unit franchisee for Subway. His QSR-management style coupled with his local market knowledge makes him an ideal partner to facilitate the brand’s regional growth.
“We’ve named Florida as one of our key growth markets, and we’re thrilled to welcome Mark to help lead our development initiatives,” said Laura Crews, franchise development for Blaze Pizza. “His team will play a critical role in establishing an even stronger local brand presence, and his operational expertise will surely benefit the entire Blaze Pizza system.”
From its inception in 2012, Blaze Pizza has built momentum and developed a cult-like following as it expanded from its California base to bringing over 340 restaurants into 41 states and six countries.
Blaze Pizza is a modern day “pizza joint” serving up artisanal pizzas that are both fast and affordable. With fans lining up or ordering online each day for their custom-built pizzas, freshly made salads, house made lemonades and s’more pies, the innovative fast-casual concept has quickly become one of the hottest restaurant chains in the country.
Each restaurant features an interactive open-kitchen format that allows guests to customize one of the menu’s signature pizzas or create their own, choosing from a wide selection of real ingredients that are free of artificial colors, flavors, preservatives and sweeteners. The generously-sized pizzas are then sent to a blazing hot open-flame oven - the centerpiece of the restaurant - where dedicated pizzasmiths ensure the artisanal pies are fast-fire’d and ready to eat in just minutes. Restaurants make fresh dough from scratch using a proprietary recipe developed by Executive Chef Bradford Kent, which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust.
For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free crusts and vegan cheese.
The brand’s business model, made up of extensive site selection procedures, training programs and marketing support, is designed to attract individuals and operator teams with a strong business acumen, proven restaurant industry success and an interest in multi-unit franchising.
Blaze Pizza is a modern day “pizza joint” serving up artisanal pizzas that are both fast and affordable. Guests can customize one of the many chef-driven Signature Pizzas or build their own, choosing from a wide selection of real ingredients. All restaurants make the original house-made dough from scratch daily, using just a few simple ingredients to create our signature crust. Pizza fans with specific dietary needs can enjoy gluten-free and keto crusts, vegan cheese and plant-based spicy chorizo. Blaze pizzas can be ordered in-restaurant or online for carryout or delivery.
Blaze was recently named pizza “brand of the year” by the Harris Poll and “America’s favorite pizza chain” by Market Force Information in 2019. Previously ranked #1 “brand of the year” in the Fast Casual Top 100, the rapidly growing chain is backed by private equity firm Brentwood Associates and founding investors that include LeBron James, Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner. For more information, visit www.blazepizza.com or www.facebook.com/blazepizza.
In this story
This story was originally published in Franchising.com on February 12, 2020. Burnaze summarizes and links to the original reporting.
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