TL;DR
Paris Baguette is growing quickly in North America with over 300 bakery cafés open, and is continuing its growth trajectory with a new grand opening in Cherry Hill, New Jersey. The Cherry Hill project is led by Ashish and Payal Shah, who bring over 20 years of franchising experience to the brand.
CHERRY HILL, N.J., May 21, 2026 // PRNewswire // -- Paris Baguette is growing quickly in North America. With over 300 bakery cafés open in North America, they are building a strong presence. Paris Baguette continues along an impressive growth trajectory with their upcoming bakery café grand opening on May 27.
A pastry offer was available from 6 a.m. to noon, with a limit of one per customer.
The Cherry Hill project is led by Ashish and Payal Shah. Payal brings more than 20 years of franchising experience and has operated franchises for brands including Subway, Wingstop, and Blaze Pizza.
After years in fast-casual restaurants, the Shahs saw an opportunity to bring a neighborhood bakery café concept to South Jersey.
"After years of experience operating successful fast-casual brands, I was looking for a concept that stood out — something with both strong brand identity and long-term growth potential," said Payal. "Paris Baguette immediately caught my attention. It brings something unique to the table: a premium product, elevated design, and an experience that blends fast-casual convenience with European-style sophistication."
The Cherry Hill café opening marks Paris Baguette's location in New Jersey as one of the top locations in the state.
"We're on a mission to reestablish the neighborhood bakery café as the heart of the community across the U.S., and we're excited to see Ashish and Payal bring this vision to life in Cherry Hill," said Darren Tipton, CEO. "In our cafés we like to say, 'Happy to see you. Happier to serve you.' And we know Ashish and Payal will wholeheartedly embrace this approach in their neighborhood."
In this story
This story was originally published in Franchising.com on May 22, 2026. Burnaze summarizes and links to the original reporting.
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