TL;DR
Paris Baguette is expanding its footprint with a new café opening in Manalapan, NJ on October 29, owned by franchisee Monica Ye. The brand plans to reach 1,000 locations across the U.S. and Canada by 2030.
Paris Baguette and franchise owner Monica Ye are proud to announce the opening of the newest bakery café at 357 US-9, Manalapan, NJ 07726 on October 29th. The new bakery café will bring Paris Baguette's signature assortment of artisan pastries, cakes, breads and handcrafted beverages to Manalapan, a growing Central New Jersey community along the U.
S. Route 9 corridor. With more than 4,000 locations worldwide and 300+ bakery cafés operating across North America, the brand continues to expand its footprint, with multiple locations in development.
The established and growing concept is rapidly strengthening its presence in key markets.
To celebrate the opening, Paris Baguette will host a grand opening event on Thursday, October 29, from 11 a.m. to 6 p.m. Guests can enjoy food tastings, gifts, and raffles throughout the day, followed by a ribbon-cutting ceremony from 2:30 to 3 p.m. and a traditional lion dance from 3 to 3:30 p.m. The celebration will continue with music, free samples, face painting and balloon making, giving local residents an opportunity to experience the new café and its menu of freshly baked favorites.
Monica Ye brings a background in the technology industry to her work as a Paris Baguette franchise owner. After spending two decades working in IT, Ye decided to pursue entrepreneurship and turn her longtime appreciation for Paris Baguette into a business opportunity. A loyal customer of the brand for more than 10 years, she has continued to grow her portfolio with locations in New York and New Jersey. The Manalapan café marks the fourth location in her development plans with the brand.
“Opening our fourth Paris Baguette location is an exciting milestone for our team, and we’re looking forward to bringing the brand’s fresh pastries, cakes and handcrafted beverages to Manalapan,” Ye said. “Having been a customer for more than a decade, I’ve always appreciated the quality of the products and the welcoming experience the cafés offer. We’re excited to become part of this community, welcome new guests and create a place where people can stop in for their morning coffee, celebrate special occasions or simply enjoy something fresh throughout the day.”
The Manalapan café opening is a milestone for the brand, and the 4th in the state of New Jersey. Paris Baguette plans to reach 1,000 locations across the U.S. and Canada by 2030 and is expanding through meaningful partnerships with local entrepreneurs who show a genuine interest in bringing people together over fresh baked goods and artisan coffee beverages.
“We’re on a mission to re-establish the neighborhood bakery café as the heart of the community across the U.S., and we’re excited to see Monica bring this to life in her local trade area,” said Darren Tipton, Chief Executive Officer of Paris Baguette. “In our cafes we like to say, ‘Happy to see you. Happier to serve you.’ And we know Monica will wholeheartedly embrace this approach in her neighborhood.”
In this story
This story was originally published in Franchising.com on October 29, 2026. Burnaze summarizes and links to the original reporting.
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