TL;DR
Paris Baguette opens its first location in Kentucky, in Louisville, with a focus on community and culinary mentorship, led by franchisees Ayesha and Arif Nazir and their business partners. The brand now has 300 locations in North America.
The Louisville development is led by franchisees Ayesha and Arif Nazir, along with their business partners Mahwish Ijaz and Nawaz Ahmed. The team combines a mix of professional expertise, including Arif’s human-centered health care focus, Ayesha’s background in corporate finance, Mahwish’s restaurant experience and Nawaz’s entrepreneurial perspective. More than opening a bakery café, they aim to create a cultural hub designed to mentor the next generation of culinary talent.
“Our story started as fans of the brand,” Ayesha said. “We realized Louisville needs this hub of culture and we wanted to create a space where we could empower young culinary talent who have the passion but haven't found the right kitchen yet.”
For Mahwish, one of the most encouraging parts of the process has been watching interest build locally. “It’s been exciting seeing the reaction from the community,” she said.
“We’re on a mission to re-establish the neighborhood bakery café as the heart of the community across the U.S., and we’re excited to see Ayesha, Mahwish, Arif, and Nawaz bring this to life in their local trade area,” said Darren Tipton, Chief Executive Officer of Paris Baguette. “In our cafés we like to say, ‘Happy to see you. Happier to serve you.’ And we know Ayesha, Mahwish, Arif, and Nawaz will wholeheartedly embrace this approach in their neighborhood.”
In this story
This story was originally published in Franchising.com on May 29, 2026. Burnaze summarizes and links to the original reporting.
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