RNR Tire Express Hires Aurea Salaberrios as National Marketing Director

RNR Tire Express (RNR) has announced the addition of Aurea Salaberrios to the company’s leadership team as the National Marketing Director.

An experienced marketing professional in the automotive space, Aurea comes to RNR following four years as the sales and marketing director of an automotive franchise. Prior to her time in the franchising space, she worked in the marketing department for a mega church as well as Safelite Auto Glass. Her career in the auto industry began in staffing for automotive manufacturing doing sales and marketing. With prior experience in the automotive marketing space, Salaberrios is able to immediately join the team and contribute to the growth of the brand.

“I knew early on in the interview process with RNR that this company was the perfect fit for me,” said Salaberrios. “Not only have I spent my career, for the most part, in service-based industries, but from the jump, the company culture of RNR stood out as something I wanted to be a part of. I find the automotive industry and the pivotal role it plays in our economy incredibly interesting, and I love to put myself in the mindset of the customer journey from start to finish and market RNR’s incredible services.”

In her new role, Salaberrios is responsible for leading the marketing efforts of the brand both at the corporate and franchisee level. The Columbus, Ohio, native will implement new marketing strategies to enhance the brand’s visibility. She will also assist franchisees with their strategy and analyze data to see how effective their marketing efforts are at the local level. Salaberrios, who has a bachelor’s degree in social sciences, will help guide expansion among a variety of other responsibilities as National Marketing Director.