Drybar Is Looking To Expand its Franchise Opportunity in Columbus, Ohio

Drybar has created a culture that is dedicated to the ultimate customer experience, and that's what keeps customers coming back, says WellBiz Brands, Inc. CEO Jeremy Morgan. It's also what makes franchisees successful.

These plans to expand in both new and existing markets come as WellBiz Brands Inc.'s portfolio continues to see strong growth across the board. For the last three years, WellBiz Brands, Inc.'s concepts — which include Amazing Lash Studio, Elements Massage and Fitness Together — have each claimed a spot on the Inc. 5000 list of America's fastest-growing private companies.

Drybar is looking to expand in the Buckeye state, with just one location in Ohio. The 15th largest city in the United States, the Columbus region was recently recognized as the fastest-growing metropolitan area in the Midwest, thanks to its diverse economy comprising retail, apparel and manufacturing industries.

With unemployment at a manageable level, an available labor pool and discretionary spending above the national level, Columbus is a perfect demographic match for Drybar's elevated blowout-only services.

Typically between the ages of 35 to 55, most Drybar clients initially come in before an event — a wedding, job interview or gala — and enjoy it so much, they end up building it into their weekly routines. Drybar's hours are appealing to a wide range of customers, whether it's professionals who need to get their hair done at 7 a.m. before a presentation, a group of friends who are looking for something fun to do together or busy moms looking to get in some "me time" after dropping the kids off at school.

• From the flattering lighting to the feminine decor to the branded umbrellas in the event of rain, Drybar offers an elevated, high-end salon experience that keeps customers coming back.

For franchisees, Drybar's unique Barfly Membership Program offers the potential for recurring revenue streams. The backing of WellBiz Brands, Inc. also offers franchisees extensive support, a strong infrastructure and unparalleled expertise in the beauty industry. Additionally, Drybar's branded products are sold in all Drybar locations in addition to Nordstrom and Sephora, helping give the brand national recognition.

In addition to Columbus, the Drybar team has identified several markets primed for growth, including Boise, Cleveland, Fresno, Madison, Memphis, New Orleans, Oklahoma City, Orlando, Portland, Salt Lake City, Tallahassee and Tulsa.

Drybar is growing fast, and we're looking for qualified, passionate partners in Columbus, Ohio who want to invest in an Amazon-proof, membership-based business that is more relevant than ever, says Lauren Wanamaker, senior director of development for WellBiz Brands, Inc. As women go back to the workplace and attend weddings and events again, Drybar is poised to experience strong growth through the rest of 2021 and beyond, and we're eager to support franchisees who sign on to bring the brand to their market.