Wetzel’s Pretzels and Cold Stone Creamery Form Co-Branded Partnership for Franchise Growth

“Bringing Wetzel’s Pretzels together with Cold Stone Creamery is a natural evolution of our brand as we continue to innovate within the franchise space,” said Eric Weigel, Brand Leader of Wetzel’s Pretzels. “The co-brand model allows us to deliver two highly complementary, craveable experiences under one roof while creating a more impactful and efficient opportunity for our franchisees. As we look ahead, this partnership will build on the momentum we’ve seen across recent openings and position us for accelerated growth with a robust pipeline of co-brand locations set to debut in markets nationwide.”

The co-brand model provides flexibility for the two brands, featuring an adaptable buildout design that integrates into a variety of footprints. The approach is designed to maximize efficiency and guest experience. The combination also strengthens daypart performance, appealing to snack-driven and dessert-focused occasions. The information available focuses on providing a consistent system and operations guidance for those involved in the co-brand venture.

“This co-brand model represents a compelling opportunity for both new and existing franchisees to grow with Wetzel’s while diversifying,” said Adam Lueras, Vice President of Franchise Sales at Wetzel’s Pretzels. “By bringing together two highly recognizable brands, we’re able to offer operators multiple revenue streams, strong daypart coverage, and a storefront designed for efficiency. It’s an effective way for franchisees to scale their portfolio while tapping into the continued growth for both brands and taking advantage of the real estate benefits.”

Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. The brand offers hand-rolled pretzels baked fresh and served hot from the oven, and has locations in various markets. It has received recognitions in franchise industry rankings.