Eric Weigel

Wetzel's Pretzels has opened a new bakery inside a Walmart Supercenter in Goose Creek, South Carolina, operated by a husband-and-wife duo.

Wetzel's Pretzels expands in Massachusetts with a new bakery inside a Walmart Supercenter.

Wetzel’s Pretzels (Wetzel’s), the iconic brand known for its fresh, hand-rolled pretzels, is expanding its Massachusetts footprint with a new bakery inside the Supercenter Walmart in Worcester.

Kahala Brands is introducing a co-branded model in Flower Mound, Texas, featuring Wetzel’s Pretzels and sweetFrog to leverage multiple snack and dessert dayparts.

Wetzel’s Pretzels (Wetzel’s), the iconic brand known for fresh, hand-rolled pretzels, is teaming up with sweetFrog to bring a new co-branded destination to Flower Mound.

Local entrepreneurs and husband-and-wife duo Dave and Diana Stone will lead operations at the co-branded Flower Mound location.

Wetzel’s Pretzels opens at Cannon Beach Surf Park in Mesa, Arizona.

Located at the desert’s only surf-n-shop destination, renowned for its premier dining and retail offerings, the new Wetzel’s Pretzels will add even more flavor with its craveable snacks and refreshing line of signature drinks.

Veteran Cold Stone Creamery operator Arshad Khwaja is expanding his portfolio with a new co-branded location alongside Wetzel’s Pretzels in the Bronx.

Wetzel's Pretzels and Cold Stone Creamery open co-brand location in Bronx.

Local entrepreneur Jose Delgado leads the expansion with a combined dessert and snack concept under Kahala Brands' co-branding strategy.

Wetzel’s Pretzels and Cold Stone Creamery open co-brand in Texas

Sid Kapur, a veteran operator, plans to open his 14 th Wetzels Pretzels at a Walmart in West Palm Beach, Florida.

Wetzel’s Pretzels (Wetzel’s), the iconic brand known for its fresh, hand-rolled pretzels, is expanding its Florida footprint with a new bakery inside the Walmart in West Palm Beach.

The new store signifies Wetzel’s Pretzels continued expansion into high-traffic retail environments, including prime Walmart locations.

Known for its freshly baked pretzels, Wetzel’s Pretzels has opened a new bakery in Mishawaka, located inside the University Park Mall.

Wetzel’s Pretzels and Cold Stone Creamery are accelerating their co-branding strategy with plans to open at least 17 joint units across multiple states in 2026.

The Kahala Brands portfolio is expanding its national footprint by pairing the pretzel chain with the ice cream brand, with eight more units planned through 2026.

“Bringing Wetzel’s Pretzels together with Cold Stone Creamery is a natural evolution of our brand as we continue to innovate within the franchise space,” said Eric Weigel, Brand Leader of Wetzel’s Pretzels.