Wetzel’s Pretzels, sweetFrog franchisee to open co-branded Texas location

Wetzel's Pretzels and sweetFrog franchisees Dave and Diana Stone are opening a new co-branded location in Flower Mound, Texas, the chains' parent company, Kahala Brands, announced in a news release.

"We were drawn to the co-brand concept because it brings two great brands together and gives guests the best of both worlds in one convenient location," Dave Stone said in the release. "We're incredibly proud to become part of the Flower Mound community and create a fun, welcoming place where families and friends can come together to enjoy fresh pretzels, frozen treats, and memorable moments."

According to the release, this new co-brand model will offer franchisees flexible buildout options while combining snack and dessert dayparts. Wetzel's also is expanding its presence in nontraditional spaces through its store-within-a-store format.

"We're looking forward to bringing together Wetzel's Pretzels and sweetFrog to create a one-of-a-kind destination for guests," said Eric Weigel, brand leader of Wetzel's Pretzels. "The continued expansion of our co-brand model demonstrates the versatility of the concept, allowing both brands to reach even more communities across the country."