Wetzel's Pretzels and sweetFrog to Open New Co-Branded Store in Flower Mound, Texas

Wetzel’s Pretzels (Wetzel’s), the iconic brand known for fresh, hand-rolled pretzels, is teaming up with sweetFrog to bring a new co-branded destination to Flower Mound. Located at 2500 Cross Timbers Rd, Suite 110, the new store will give families and guests throughout North Texas a convenient place to enjoy warm, freshly baked pretzels and premium frozen treats all under one roof.

Local entrepreneurs and husband-and-wife duo Dave and Diana Stone will lead operations at the co-branded Flower Mound location. Dave has more than two decades of experience in logistics, transportation, and freight brokerage. Diana brings a diverse professional background that includes experience as a registered nurse in intensive care and work at a nationwide law firm. The Stones will serve the Flower Mound community, create a welcoming destination for local families, and continue growing their business portfolio.

“We were drawn to the co-brand concept because it brings two great brands together and gives guests the best of both worlds in one convenient location,” said Dave. “We’re incredibly proud to become part of the Flower Mound community and create a fun, welcoming place where families and friends can come together to enjoy fresh pretzels, frozen treats, and memorable moments.”

The co-brand model provides flexibility for Wetzel’s Pretzels and sweetFrog franchisees, featuring an adaptable buildout design that integrates seamlessly into a variety of footprints. As Wetzel’s continues to expand in non-traditional spaces, its store-within-a-store format pairs naturally with sweetFrog to maximize efficiency and enhance the guest experience. The combination also strengthens daypart performance, appealing to both snack-driven and dessert-focused occasions.

Together, the brands offer franchisees a proven system and an opportunity to diversify while scaling for long-term growth.

“We’re looking forward to bringing together Wetzel’s Pretzels and sweetFrog to create a one-of-a-kind destination for guests,” said Eric Weigel, Brand Leader of Wetzel’s Pretzels. “The continued expansion of our co-brand model demonstrates the versatility of the concept, allowing both brands to reach even more communities across the country. We’re confident Dave and Diana’s entrepreneurial spirit, diverse professional backgrounds, and commitment to their community will make this location a favorite for local families.”

Wetzel’s has been sharing its signature handheld happiness since its founding in Pasadena, California, in 1994. The brand continues to attract a devoted following in communities across North America through its cool SoCal feel and crave-worthy snacks that create special moments of pure pretzel bliss among friends, family, and colleagues.