Wetzel’s Pretzels and Cold Stone Creamery to Open Co-Branded Location in San Antonio

Wetzel’s Pretzels (Wetzel’s), the iconic brand known for its fresh, hand-rolled pretzels, is teaming up with Cold Stone Creamery to expand its footprint in San Antonio through strategic co-branded locations. Located at 7118 W Loop 1604 North, Suite 106, the new store will serve guests throughout the Alamo City. The opening reflects the continued growth of the Kahala Brands co-brand strategy, showcasing the opportunity to bring complementary concepts together under one roof.

Local entrepreneur, Jose Delgado, will lead operations at the co-branded San Antonio location. Delgado is a former software engineer and has been with Cold Stone Creamery since 2022. With the addition of Wetzel’s, he looks forward to customers having the option of sweet and salty treats under one roof. He plans to continue development with additional stores in the pipeline as he grows his portfolio.

“I was drawn to opening a co-brand location because of the option of bringing two brands together to serve delicious products for guests,” said Delgado. “It’s an honor to expand the co-brand model, and I look forward to serving the San Antonio community with the support of my family.”

The co-brand model provides flexibility for Wetzel’s Pretzels and Cold Stone Creamery franchisees, featuring an adaptable buildout design that integrates seamlessly into a variety of footprints. As Wetzel’s continues to expand in non-traditional spaces, its store-within-a-store format pairs naturally with Cold Stone Creamery to maximize efficiency and enhance the guest experience. The combination also strengthens daypart performance, appealing to both snack-driven and dessert-focused occasions.

Together, the brands offer franchisees a proven system and an opportunity to diversify while scaling for long-term growth.

‘We’re looking forward to twisting together Wetzel’s Pretzels and Cold Stone Creamery in San Antonio,” said Eric Weigel, Brand Leader of Wetzel’s Pretzels. “Our ongoing expansion of co-brand highlights the flexibility of the concept, allowing both brands to reach even more communities nationwide. We’re confident in Jose to continue to build momentum with the San Antonio location, as it will be a hit for residents.”

Wetzel’s has been sharing its signature handheld happiness ever since its founding in Pasadena, California, in 1994. The brand continues to attract a cult-like following in communities across North America through its cool SoCal feel and crave-worthy snacks that cultivate special moments of pure pretzel bliss between friends, family, and colleagues.