Mobile Payments Could Become the Norm for Franchises

Franchises can gain a competitive advantage by implementing mobile payment technology, as nearly half of Millennials use mobile payment options.

Read the original at 1851 Franchise
Mobile Payments Could Become the Norm for Franchises

TL;DR

Franchises can gain a competitive advantage by implementing mobile payment technology, as nearly half of Millennials use mobile payment options. A recent survey from Harbortouch found that 25 percent of respondents chose the restaurant industry as the most likely to widely adopt mobile payment options.

Franchises would be wise to take strides toward mobile payment implementation, as data shows consumers are increasingly looking to leave their wallets at home.

According to a recent survey from Harbortouch, nearly half of Millennials use mobile payment options like Apple Pay and Google Wallet.

"One of the more interesting findings we uncovered from our survey is the growing desire for consumers to use mobile payment technology at restaurants,” said Jared Isaacman, founder and CEO of Harbortouch. “Currently, most mobile payment transactions happen in retail environments. There is now a unique opportunity for restaurants to gain a competitive advantage by making mobile payments part of the dining experience.”

Out of seven categories, 25 percent of survey respondents chose the restaurant industry as the most likely to sector to widely adopt mobile payment options in the future.

In this story

This story was originally published in 1851 Franchise on May 18, 2015. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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