Amazing Lash Studio Debuts GlamCam, an Augmented Reality App Extension

Amid the success of their 250-plus studios across the U.S., the Amazing Lash Studio® brand has launched a new technology called GlamCam, bringing the experience of lash extensions to guests’ phones. As the beauty industry continues to evolve and navigate the coronavirus pandemic, the app's release could not be timelier.

GlamCam, the first augmented reality (AR) beauty app offered by the eyelash extension brand, provides users with the opportunity to virtually “try on” their lash extensions in each of the brand’s four proprietary styles. Within the app, users can experiment with new styles to ultimately decide on the best lash look for themselves before booking an appointment in their local studio.

“It’s a really cool process,” says Lauren Wanamaker, senior director of development for WellBiz Brands, Inc., the manager of the Amazing Lash Studio brand. “You can do it from the comfort of your home. Download the app, play around with your favorite styles, lengths and volumes, then book your appointment directly in the app. The app allows guests to share their selection with the stylist, to ensure they receive the exact look they are trying to achieve."

The brand was planning to launch GlamCam prior to the devastation of COVID-19 pandemic forcing many studios to close for business. As studios are now reopened with certain health and safety restrictions, it makes sense for the brand to release its new technology quickly. GlamCam brings the lash consultation safely into guests’ homes, and consequently cuts down time spent in the studio to help provide an even more health-conscious experience.

Elena Torres, who recently signed on to become a franchisee with the brand in the Denver area, said GlamCam was a significant influencer in her decision.

“I played with the app myself for at least an hour, trying out different styles and colors,” Torres said. “From a guest perspective, it’s fun and informative. I felt it helped educate me more about my options, and I was able to have an easier conversation with the stylist to get us both on the same page. And in a pandemic world, this technology is perfect.”

Looking beyond the pandemic, Torres says she is thrilled about joining the concept as a whole.

“I originally looked into franchising in the fitness industry, but it doesn’t provide the same immediate return on investment that people are after,” Torres said. “With eyelash extensions guests experience an immediate confidence boost. They look good, they feel good — and the Amazing Lash Studio brand helps them do that. It’s an emotional investment, and one I’m excited to be a part of.”

The Amazing Lash Studio mobile app with the GlamCam filter is free and available on AmazingLashStudio.com, iTunes® and Google Play® app stores on iPhone® and Android®.

*Amazing Lash Franchise, LLC. (“ALF”) 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.

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