Franchise Deep Dive: Amazing Lash Studio Franchise Costs, Fees, Profit and Data

Amazing Lash Studio is an eyelash extension franchise that specializes in semi-permanent lash extension applications. The brand has more than 260 studios nationwide and is one of the fastest-growing lash extension franchises in the U.S.

Franchise history

Amazing Lash Studio was founded in 2010 by Jessica and Edward Le, a Vietnamese couple. Jessica Le, a cosmetology school graduate, wanted a better system for receiving lash extensions, so she set out to create her own with her husband. In 2013, the couple was already operating three locations. By 2015, they began franchising the business. In 2018, WellBiz Brands acquired the company and the Les exited.

In 2015, there were 55 Amazing Lash Studios. In 2020, there were 250. Now the lash extension franchise boasts over 260 locations in 30 states. Amazing Lash has ranked No. 414 on this year’s Entrepreneur Franchise 500 list, falling from No. 288 the year before.

Amazing Lash Studios run on a membership-based model. The locations are contemporary studios with private rooms for each lash appointment. As clients settle into their spa-like experience, a beauty specialist may match the client’s face, personality and lifestyle with one of four lash extension options. They apply these lashes using Amazing Lash Studio’s patent application process.

This Item 19 describes 2021 average revenue, average new client trial, average conversion and average number of members for three categories of franchised studios in the United States: (1) all franchised studios that were open as of January 1, 2021 and operated throughout 2021; (2) franchised studios that were open for at least one year as of January 1, 2021 and operated throughout 2021; and (3) franchised studios that were open for at least three years as of January 1, 2021 and operated throughout 2021.

• Number of Studios: 249

• 2021 Average Revenue: $683,531

• Number and Percentage That Met or Exceeded the Average: 105 (42.2%)

• Same-Studio Average Revenue Increase (2021 over 2020): 49.6%

• 2021 Median Revenue: $620,639

• 2021 Highest Revenue: $1,917,458

• 2021 Lowest Revenue: $199,932

• 2021 Average New Client Trial: 1,600

• Number and Percentage That Met or Exceeded the Average: 101 (40.6%)

• 2021 Median New Client Trial: 1,530

• 2021 Highest New Client Trial: 3,311

• 2021 Lowest New Client Trial: 566

• 2021 Average Conversion %: 30.3%

• Number and Percentage That Met or Exceeded the Average: 118 (47.4%)

• 2021 Median Conversion %: 29.5%

• 2021 Highest Conversion %: 60.9%

• 2021 Lowest Conversion %: 4.8%

• 2021 Average Number of Members as of December 31, 2021: 338

• Number and Percentage That Met or Exceeded the Average: 112 (45.0%)

• 2021 Median Number of Members as of December 31, 2021: 317

• 2021 Highest Number of Members as of December 31, 2021: 992

• 2021 Lowest Number of Members as of December 31, 2021: 64

Studio performance data

All Studios Open Greater Than One Year Prior to 2021

• Number of Studios: 231

• 2021 Average Revenue: $699,752

• Number and Percentage That Met or Exceeded the Average: 97 (42.0%)

• Same-Studio Average Revenue Increase (2021 over 2020): 44.7%

• 2021 Median Revenue: $641,389

• 2021 Average New Client Trial: 1,611

• Number and Percentage That Met or Exceeded the Average: 96 (41.6%)

• 2021 Median New Client Trial: 1,539

• 2021 Average Conversion %: 30.0%

• Number and Percentage That Met or Exceeded the Average: 107 (46.3%)

• 2021 Median Conversion %: 29.3%

• 2021 Average Number of Members as of December 31, 2021: 346

• Number and Percentage That Met or Exceeded the Average: 102 (44.2%)

• 2021 Median Number of Members as of December 31, 2021: 328

• 2021 Lowest Number of Members as of December 31, 2021: 77

All Studios Open Greater Than Three Years Prior to 2021

• Number of Studios: 158

• 2021 Average Revenue: $734,130

• Number and Percentage That Met or Exceeded the Average: 66 (41.8%)

• Same-Studio Average Revenue Increase (2021 over 2020): 38.7%

• 2021 Median Revenue: $686,068

• 2021 Lowest Revenue: $310,216

• 2021 Average New Client Trial: 1,638

• 2021 Median New Client Trial: 1,547

• 2021 Average Conversion %: 30%

• Number and Percentage That Met or Exceeded the Average: 76 (48.1%)

• 2021 Median Conversion %: 29.7%

• 2021 Highest Conversion %: 55.6%

• 2021 Average Number of Members as of December 31, 2021: 377

• Number and Percentage That Met or Exceeded the Average: 65 (41.1%)

• 2021 Median Number of Members as of December 31, 2021: 348

• 2021 Lowest Number of Members as of December 31, 2021: 144

Investment costs and fees

The initial investment cost for Amazing Lash Studio is $304,071–$635,972. A breakdown of the fees per Amazing Lash’s 2022 Franchise Disclosure Document is below.

• Initial Franchise Fee: $50,000

• Real Property and Utility Security Deposits: $3,395 to $19,605

• Leasehold Improvements (net of landlord tenant allowances): $122,025 to $327,723

• Cabinetry and Millwork: $19,585 to $33,561

• Site Survey Fee: $2,500

• Site Development Fee: $7,500

• Initial Studio Inventory and Supplies: $18,550 to $27,925

• Furniture, Décor and Other Equipment: $14,345 to $37,440

• Computer System: $16,775 to $18,675

• Training Program Costs: $0 to $4,410

• Architectural Design and MEP Fees: $9,500 to $16,500

• Grand Opening Spend Requirement: $15,000

• Signage: $6,426 to $11,189

• Business Supplies: $5,000 to $8,000

• Business Licenses and Permits: $470 to $2,444

• Insurance (Initial 20% Payment): $1,200

• Professional Fees: $1,800 to $12,300

• Additional Funds (three months): $10,000 to $40,000

• Total Estimated Amazing Lash Studio Franchise Costs: $304,071 to $635,972

The franchise fee is $50,000.

• CEO of WellBiz Brands: Jeremy Morgan

• Chief Marketing Officer: Ariel Clay

• Vice President of Operations: Dedria Ryan

• Chief Development Officer: Jason Losco

• Amazing Lash Gains New Owner, Bids Founders Goodbye

• Amazing Lash Studio Announces Milestone Opening

• The Amazing Lash Studio® Brand Reinforces Position as Category Leader in Beauty Industry with the Opening of its 250th Studio

• She Wanted Better Lash Extensions, So She Made Her Own -- and Then Built an International Franchise

Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.