Senior Director of Development, Lauren Wanamaker, Brings More Than a Decade of Franchising and Beauty Experience to the Amazing Lash Studio Brand

Eyelash extensions are not a fad, and no brand was more attuned to the profit potential of this particular beauty offering than the Amazing Lash Studio brand. The leadership team rightfully saw eyelash extensions as a potentially lucrative service that would soon be in high demand and conquered the segment early for franchisees. The Amazing Lash Studio brand has grown to more than 250 locations across 23 states since it was founded in 2010 and distinguishes itself from the competition thanks to a patented application technique, use of private rooms, and high-level stylist training.

The Amazing Lash Studio brand falls under the umbrella of WellBiz Brands, Inc., which acquired the eyelash extension services brand in 2018. WellBiz Brands also manages massage therapy concept, Elements Massage, and the personal training brand, Fitness Together. The Amazing Lash Studio brand attributes much of its success and rapid growth to the backing and solid team of WellBiz Brands, including its Senior Director of Development, Lauren Wanamaker.

Wanamaker joined WellBiz Brands in November of 2015 and brought a wide range of experience to the table. She first started her franchising career with the pet franchise Bark Busters, an in-home concept that provides one-on-one dog training. She worked there for three years in a public relations and marketing capacity.

After Bark Busters, Wanamaker transitioned into the beauty industry and worked with a laser and esthetics franchise which was based out of Spain and had more than 1,500 locations. The concept was rebranded and brought to the U.S., with 15 corporate studios opened between Dallas and Denver.

• She worked on the marketing side in a variety of different roles, including franchise development, operations—a little bit of everything. As a startup in the U.S., everyone wore many hats.
• Wanamaker said.

When Wanamaker made the move to WellBiz Brands, she worked in franchise development marketing. Her role involved driving acquisition and bringing in prospective franchisees to the brand. From there, she met a major career goal when she became the Director of Franchise Development. Franchise development was always my goal. I’ve found my home in franchise development and love working directly with prospective franchisees.

Wanamaker’s role today is twofold. First and foremost, she said, her job is to make sure prospective candidates have all of the information they need to make an informed decision.

• If I don’t have the information they need, I make sure to connect them with the right resources, Wanamaker said.
• In tandem, my role is about reviewing candidates to make sure they are a good fit for our brand. I act as a source of information while also reviewing prospective franchisees to determine whether or not they’re a viable candidate.

Wanamaker is looking forward to continuing conversations with prospective franchisees. She is eager to get them started on the business ownership process so they can open an Amazing Lash Studio location as soon as possible.