How Amazing Lash Studio® Stands Out in a Competitive and In-Demand Industry

Naturally gorgeous, confident-boosting eyelash extensions are now more in vogue than ever before. With spa-like rooms, specially trained stylists and a lower franchise investment, it’s no wonder the Amazing Lash Studio® brand stands out from the rest. In fact, the brand is one of the fastest-growing franchises of the decade—and also one of the most acclaimed. In 2018, Entrepreneur Magazine ranked the brand No. 1 in its beauty category as well as naming it the No. 5 Top New Franchise.

Formal recognition aside, the Amazing Lash Studio brand boasts several key differentiators that propel the brand to the forefront of clients’ minds when they seek dramatic lashes that boost their confidence and simplify their beauty routines.

“When it comes to creating longer, thicker, more curved eyelash extensions, Amazing Lash Studio embodies the changing landscape of beauty technology,” said Amazing Lash Franchise, LLC chief development officer, Matt Stanton.

The brand provides clients with light-as-air lashes, fast-drying adhesives and a unique proprietary technique of adhering a single fiber to individual lashes to create a customized look. The brand has developed four proprietary styles—Natural, Cute, Sexy and Gorgeous—that can be tweaked based on a customer’s preferences. Further, the Amazing Lash Studio brand prioritizes innovation, recently launching both Amazing Lash Lift and Amazing Featherweight Lashes™ to respond to changing interests and trends.

“The brand provides a deeply emotional service that makes guests look and feel amazing,” said Stanton. “We just completed a round of market research across the country, and women of all walks of life showed increased confidence with lash extensions. Even more than looking great, these women felt great.”

The Amazing Lash Studio brand is the only eyelash extension-focused brand to prioritize the customer experience with private rooms. Each individual room at an Amazing Lash Studio location includes a comfortable bed topped with a soft, clean blanket for ultimate coziness. Relaxing spa music serenades while overhead lights are dimmed. Stylists are trained to discuss pre- and post-care only at the beginning and end of the service so that clients can kick back, close their eyes and take a break from the hustle and bustle of daily life.

And clients can truly trust their stylists. While the onus of training stylists often falls upon the franchisees, independently owned and operated Amazing Lash Studio locations employ certified technicians trained at the brand’s headquarters. This ensures each studio meets the brand’s high-quality standards of beauty service and customer care.

Despite its unique private-room layout, an Amazing Lash Studio location enjoys a small real estate footprint with approximately 1,200 to 1,500-square-foot models that are often found in commercial daily life centers that see high foot traffic. In this way, the brand has integrated itself into clients’ everyday routines and errand excursions. Further, studio owners have the capacity to accept walk-ins, which may lead to higher unit volumes and greater revenue potential.

With all these key differentiators, it’s no wonder the brand is also outpacing the competition when it comes to growth. The Amazing Lash Studio brand opened 43 studios in 2018 and expects to open as many as 45 more this year. The brand continues to grow after its acquisition by WellBiz Brands Inc. in September 2018. With a portfolio that also includes the Fitness Together® and Elements Massage® brands, WellBiz Brands’ industry knowledge, wealth of resources and purchasing power provides second-to-none support for franchisees.

*Amazing Lash Franchise, LLC. 9780 Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.

Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No.

Such filing does not constitute approval by the Department of Law. Each Amazing Lash Studio® is independently owned and operated. Amazing Lash Studio® is a registered trademark of Amazing Lash Franchise, LLC.