3 Reasons to Buy an Amazing Lash Studio Franchise in 2020

The Amazing Lash Studio brand has only been around for a decade, but the eyelash extension services company has taken many steps in the right direction that make it a franchise brand to watch. The brand capitalized on the eyelash extension market early on, when consumers were first becoming aware of this particular beauty service. This speed to market, combined with their differentiator of offering guests private rooms, quickly made Amazing Lash Studio service offerings popular with both guests and prospective franchisees.

The Amazing Lash Studio brand’s potential for growth was further realized when it was acquired by WellBiz Brands Inc. in September 2018. WellBiz Brands also manages the health and wellness brands: Elements Massage and Fitness Together. Franchisees across all three systems benefit from top-notch support in every aspect of the business, from marketing to technology and more.

• A laser focus on product innovation
• Market availability
• Improved stylist training and recruitment tools

The Amazing Lash Studio brand has always been laser-focused on product innovation, especially since its acquisition by WellBiz Brands, which has provided many of the necessary resources to introduce new products and services. The Amazing Lash Studio brand has a retail line of products such as eyeliner and mascara that’s friendly to eyelash extensions and has also rolled out six different types of lash curls, five new adhesives and the lash lift service as of last year.

In terms of new products, the eyelash extension services franchise is currently in the pilot phase of offering brow services and will have a national rollout in many studios later this year. With the rollout of brow services will come additional retail products.

“Our guests want to have their brows done while they’re in our studio, and it’s also the number one service our stylist wants to do,” Heather Elrod, CEO of Amazing Lash Franchise, LLC, said.

The Amazing Lash Studio brand has ambitious growth goals for 2020 and is well-resourced thanks to its real estate, opening and site development teams, according to WellBiz Brands Chief Development Officer, Matt Stanton.

Target markets in 2020 include Denver, Boston, Detroit and Oklahoma City. That said, the leadership team is also focused on helping existing franchisees capitalize on potential revenue in their markets.

“Of course, we enjoy opening in new markets, but we also put a good amount of our dollars into markets where we can scale to benefit the franchisees that are already there,” Stanton said. “It is no surprise that some of our strongest markets are our most built-out markets, such as Houston, Dallas and Phoenix.”

The brand’s recent efforts to provide recruiting tools to assist franchisees in the hiring, training and retention of studio stylists help it stand out in the franchising industry. This deep level of interest is significant in an age when franchisees struggle to find and retain top talent. The eyelash extension services franchise stays several steps ahead of the game by providing franchisees with a variety of sample resources to integrate into their hiring and retention practices.

These resources include culture surveys, training at the franchise support center, hiring open house programs, granting tours to esthetic and cosmetology students and more.

“We teach franchisees that they must grow their stylist capacity if they want to grow their business,” Vice President of Operations at Amazing Lash Franchise, Jordan Levine said. “This franchisee educational component is a big campaign and part of the brand’s coaching programs for the future. We provide solid recruiting tools and resources for franchisees that help them talk about studio culture and help to reduce stylist turnover.”