Eyelash Extensions Are Not a Fad, and the Amazing Lash Studio Brand Knows It

Many beauty trends come and go, but eyelash extensions are here to stay. No one understands the possibilities of eyelash extensions as both a consumer offering and business opportunity quite like the Amazing Lash Studio, brand which was founded in 2010 and started franchising in 2013. The eyelash extension services franchise cornered the segment, and now, the brand, has more than 250 locations in 23 states and is continuing to expand.

“The fact is that eyelash extensions have been around for quite some time,” said Matt Stanton chief development officer of WellBiz Brands, Inc. “Celebrities and entertainers all wear eyelash extensions. Lashes have permeated through popular culture and will not just fade out in the next few years. This is an established offering with proven success in the marketplace, and the technological advancements in the space have allowed consumers to achieve different looks, from subtle to bold. That customizability has helped push consumer adoption.”

Research supports the growing popularity of eyelash extensions. An October 2019 article in Vogue*®* magazine noted an increase in Google*®* searches for eyelash extension services. A July 2019 article in the Boston Globe*®* also cited research from New Jersey-based consulting and research firm Kline & Company that estimated the U.S. lash extension industry grew 8.3% from 2017 to 2018, bringing it from $808 million to $875 million.

The Amazing Lash Studio brand is well-positioned to capture this audience. For one, the brand offers a membership model that allows guests to get their eyelashes done on a regular basis and keep it as part of their regular beauty routines. The Amazing Lash Studio brand also sells proprietary products aimed at eyelash maintenance and is looking to further serve guests by rolling out brow services nationwide.

As a franchise opportunity, the Amazing Lash Studio franchise system stands out in the beauty industry as a solid investment thanks to support it receives from portfolio manager WellBiz Brands Inc., which also oversees the Elements Massage® and Fitness Together® health and wellness concepts.

Thanks to this support, Amazing Lash Studio franchisees benefit from an in-house real estate team as well as dedicated site development, training and operations teams. Once a franchisee commits to opening an Amazing Lash Studio location, the brand works with high-caliber local real estate brokers who understand the commercial real estate market and can help franchisees negotiate the best deals with landlords.

“Our real estate team gets involved to the extent that franchise law allows in terms of helping new franchisees get through their leasing process,” Stanton said. “We’re committed to supporting every owner with a strong local broker network and a team of advisors to provide guidance because most of the franchisees have never leased commercial real estate. In this way, the support team is able to highlight the right spot in town.”

This significant level of support allows franchisees to focus on increasing their profiles in the community and make sure their Amazing Lash Studio location is the No. 1 local destination for eyelash extensions.

“Because women across the U.S. are interested in eyelash extensions, now is a great time for prospective franchisees to join the leading eyelash extension brand and establish themselves as the top lash provider in their area,” Stanton said. “Our training for franchisees, as well as the brand’s technology, innovation and resources, are all best-in-class. Add in the growing popularity of eyelash extensions, and these are all compelling reasons to franchise with the Amazing Lash Studio brand.”

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin.

If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741.

THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Each Amazing Lash Studio® is independently owned and operated.

Amazing Lash Studio® and Amazing Lash Studio + design are registered trademarks of Amazing Lash Franchise, LLC.Vogue® is a registered trademark of Advance Magazine Publishers, Inc. Google® is a registered trademark of Google, LLC.