Why Colleen O’Connor is Proud to be an Elements Massage® Franchisee

Colleen O’Connor just couldn’t stay away from the Elements Massage brand.

A massage therapist by trade, O’Connor first became an Elements Massage franchisee in 2007. In 2017, she sold her original location and transitioned out of the franchisee role. In January 2020, O’Connor decided that she couldn’t stay away and purchased another Elements Massage location in Richmond Heights, Missouri, located outside of St. Louis.

“Part of the reason I missed being an owner is that I really love to mentor our massage therapists and watch them blossom as professionals,” said O’Connor. “As a massage therapist myself, that has always been very rewarding for me.”

The way she sees it, it’s always a great time to invest in health and wellness. In addition, O’Connor notes the importance of the Elements Massage membership model, which provides a solid recurring revenue stream.

Membership model benefits

“Our brand loyalty is fierce,” she said. “After a client becomes a member, they are incredibly dedicated and loyal to us. This membership model also makes it easier to drive revenue than it would be if we just depended on new business. There will always be new customers coming in, but because we have members, franchising with the Elements Massage system is less of a grind.”

In addition, Elements Massage franchisees benefit from the support of parent company WellBiz Brands Inc.****, which also oversees the health and wellness concepts Fitness Together® and Amazing Lash Studio®. Thanks to WellBiz Brands, Elements Massage franchisees benefit from elevated marketing efforts**, recruitment support and more.

Support during pandemic

O’Connor is especially appreciative of the Support Center which has been responsive to unprecedented needs during the COVID-19 pandemic. Customers are allowed to do what they want with their memberships at this time—they can opt to suspend their membership without any notice or penalty, save their massage sessions for a later time or opt to combine them into longer sessions in the future.

“We’re also allowing members in St. Louis to donate massage services to local frontline heroes, such as nurses, EMTs and so forth,” O’Connor said. “My location is donating 100 massage sessions to local establishments and hospitals where we know people have been working to take care of the community.”

O’Connor is also appreciative of the onboarding process for new franchisees, which involves an assigned business coach to help prepare for opening.

“Elements Massage business coaches provide franchisees with all of the documents and checklists they need, which is especially helpful if they are opening a brick and mortar studio for the first time,” O’Connor said. “It helps make the onboarding process painless. It sounds cliché, but our business coaches truly are rockstars. They talk to franchise owners every single day, gather best practices and share information as needed. This makes us better as individual studios and as a brand.”

Franchisee support system

Times are tough right now, but O’Connor is still thrilled to be part of the Elements Massage system. “Part of the reason I joined the brand in the first place was that it was founded by a massage therapist and the team understands that massage therapists are the lifeblood of our business,” she said. “This is a great place for a massage therapist to build a career and nothing gives me more joy than mentoring them. If we invest time in our massage therapists, they will invest time in their clients, which is why the Elements Massage brand has built such a great following.”

The WellBiz Brands, Inc. leadership team is likewise thrilled to have O’Connor back on board as a franchisee, both for her professional expertise and her genuine enthusiasm for the brand.

“WellBiz Brands provides industry-leading support for franchisees in over 600 units across three different concepts in the health and wellness space,”

Chief Development Officer, Matt Stanton said. “From real estate selection to marketing to operations, the WellBiz team is ready to help franchisees like Colleen capture their markets and retain the best employees. We are all thrilled to have Colleen back as a franchisee, and we are excited to speak with prospective franchisees who want to bring an Elements Massage studio to their communities.”

With a single-unit investment range between $251,950 - 491,350, the Elements Massage® franchise was* recently named one of the Top 10 Best Franchises to Buy in the medium investment category by Forbes. To learn more, visit ***

***This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin.

If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-5517.

SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING.Such filing does not constitute approval by the Department of Law. Each Elements Massage® studio is independently owned and operated.