Cinnabon® Launches Seattle’s Best Coffee® Platform Nationwide to Drive Beverage Growth and Franchisee Value

“This rollout marks a strategic evolution for Cinnabon, bringing our beverage platform up to the same quality standard as our iconic rolls,” said Urvi Patel, SVP, Brands & Chief Brand Officer at Cinnabon. “By pairing fresh-baked indulgence with Seattle’s Best Coffee, a trusted brand known for its smooth taste and consistent quality, we’re delivering a more complete experience for our guests while creating new opportunities for franchisees to drive frequency, increase beverage attachment and strengthen overall performance.”

The relationship with Seattle’s Best Coffee into Cinnabon bakeries creates a scalable beverage partnership designed to improve beverage mix and support unit-level economics across the franchise system.

Beverage is a growing component of Cinnabon’s business, designed to complement its core menu. The enhanced platform is designed to evolve over time and to create additional food-and-beverage pairing opportunities.

“We’re excited to expand our partnership with Seattle’s Best Coffee to our U.S.-based Cinnabon bakeries, bringing together two trusted brands to deliver a high-quality coffee experience,” said Dave Mikita, President of International and Retail Channels at GoTo Foods. “This move builds on our longstanding international relationship between Cinnabon and Seattle’s Best Coffee, where the combination of these two iconic brands has delighted guests for decades.”

The enhanced coffee platform positions Cinnabon to participate more meaningfully in beverage occasions as demand for high-quality coffee continues to grow. Many U.S. adults drink coffee daily, with an increasing share opting for more premium offerings (source: Spring 2026 NCDT Report). In retail environments where coffee already drives consistent traffic, Seattle’s Best Coffee helps Cinnabon better participate in existing demand and compete for more beverage occasions.

Designed with franchisee considerations in mind, the Seattle’s Best Coffee program utilizes existing drip coffee equipment and aims to reduce operational complexity.

• Supports beverage sales and pairing opportunities.

• Leverages a recognizable coffee brand to enhance guest experience.

• Delivers a more consistent, premium guest experience aligned with evolving expectations.

The Seattle’s Best Coffee rollout includes drip coffee and reflects Cinnabon’s broader beverage evolution, building on recently launched offerings such as Swirled Sodas. Swirled Sodas were designed to tap into the dirty soda trend, helping strengthen brand relevance, encourage beverage trial, and support food and beverage pairings through customization and indulgence. Together, these beverage initiatives reinforce Cinnabon’s growing focus on beverages as a strategic platform for growth and innovation beyond its core bakery offerings.

The upgraded drip coffee platform with Seattle’s Best Coffee is designed to deliver greater consistency while helping Cinnabon participate more meaningfully in high-frequency, on-the-go beverage occasions.