Potbelly Named to the 2026 Fast Casual Top 100 Movers & Shakers List

The annual report serves as a pulse check for the industry, spotlighting brands that are keeping pace with the evolving fast casual landscape and helping define where it is headed next. Honorees were selected through a combination of Fast Casual Index data, editorial review and expert judging across four key areas, including leadership, innovation, culture and growth.

Potbelly earned the recognition on the list, with Fast Casual noting strong performance in digital initiatives, loyalty momentum and catering growth.

“This recognition reflects the incredible momentum we’ve built across the Potbelly system,” said Adam Noyes, President of Potbelly Sandwich Works. “We’ve remained focused on growing the right way, investing in the guest experience, supporting our franchisees, optimizing our tech stack and continuing to bring our great food and good vibes to more neighborhoods across the country. What makes this especially meaningful is that it’s a reflection of the dedication from our shop teams, franchisees and support center employees who continue to move the brand forward every day.”

Potbelly has continued investing in operational enhancements and technology initiatives designed to improve the guest experience and support shop-level performance. Recent efforts include upgrades to the digital ordering experience and catering services.

Founded in Chicago in 1977, Potbelly is a neighborhood sandwich concept known for warm, toasty sandwiches, signature salads, hand-dipped shakes, and hospitality. Each shop reflects the local character and delivers a consistent guest experience.