Adam Noyes

Potbelly and Cheba Hut thrive with $601 million and $182 million in sales

The sandwich chain marks its Georgia entry with a new corporate location in Chamblee as part of a larger regional development plan.

The sandwich chain continues its national expansion strategy through new shop openings and strategic multi-unit franchise development agreements across traditional and non-traditional segments.

Potbelly will enter the Georgia market this September with a new location in Chamblee, marking the brand's first expansion since its acquisition by RaceTrac.

“Experienced multi-unit franchisees continue to recognize the long-term opportunity we’re building,” said Jennifer Durham, Senior Vice President of Franchising and Development at Potbelly.

Potbelly makes debut in Georgia with new location in Chamblee

The annual report serves as a pulse check for the industry, spotlighting brands that are keeping pace with the evolving fast casual landscape and helping define where it is headed next.

The sandwich chain is accelerating its franchise development with new multi-unit agreements as it nears its goal of 500 open locations nationwide.

May 12, 2026 // Franchising.com // CHICAGO – Potbelly continues to build momentum across the system, driven by franchise development growth, new shop openings, operational performance and continued investment in the brand experience.

Potbelly announced today Jennifer Durham as Senior Vice President of Franchising and Development.

As part of the transaction, RaceTrac acquires Potbelly’s iconic neighborhood sandwich shop brand, which includes more than 445 company and franchise-owned shops across the United States.

Floyd’s 99 Barbershop signed a five-unit franchise agreement to open shops in the Greater Tampa Bay area of Florida.

Trend alerts to assist you with your international expansion plans

Many franchises like to throw the word “growth” around, but few can actually produce the hard numbers to back it up—Checkers & Rally’s is one of those few.

Cruise ships are adding business meetings to their itineraries, offering a unique experience for attendees.