Associated Press: Cruise Ships Add A Splash Of Fun To Business Meetings

Hitting the high seas can provide an opportunity for franchise brands to mix business with a little bit of fun. Holding meetings, conferences, and events on cruise ships is an increasingly popular trend throughout the industry and recently the Associated Press took a look at how companies were maximizing the value of a cruise meeting. Checkers and Rally's holds their President's Club Cruise annually as a way to incentivize and celebrate top performers from the system for overall performance and new restaurant openings

It has so many options for different demographics," Adam Noyes, chief restaurant operations officer for Checkers and Rally's restaurants, told the Associated Press. "It's a good solution for folks that want high activity or low activity. They can create their own experience."

In 2015, the President’s Club Cruise included a variety of the top franchise groups and company operators. They set sail on June 26th and the entire trip lasted 13 days, going from London, England and travels to Scotland, Ireland and France. The brand also recognizes top performing managers with an incentive cruise in the Caribbean.