TL;DR
Le Duff America has appointed Lionel Ladouceur as its new CEO, bringing years of leadership experience from his previous role at Burger King. Ladouceur will focus on driving growth for Brioche Dorée through franchising efforts.
Le Duff America has announced that Lionel Ladouceur will take on a new role as its company CEO. According to a recent article in Nation's Restaurant News, the franchise industry veteran brings years of leadership experience to the table from his previous role at Burger King.
Le Duff is the parent company of multiple French chains, including Brioche Dorée and la Madeleine French Bakery & Café, among others. The company is currently focused on driving growth for Brioche Dorée and expects the new executive's introduction to aid in reaching this goal.
The role was formerly held Olivier Poirot, who served as the company CEO for nearly one year. Ladouceur will continue Poirot's task of boosting brand growth through franchising efforts.
In this story
This story was originally published in 1851 Franchise on May 7, 2018. Burnaze summarizes and links to the original reporting.
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