TL;DR
Surcheros has announced its first franchise deal in Tennessee, with plans to introduce the brand to the Nashville market with seven new units. The deal is with WilCo Fresh Mex, LLC, which will open the first location in October 2024.
Surcheros® is set to mark its official debut in Tennessee. The Fresh Mex brand has announced a significant franchise agreement with WilCo Fresh Mex, LLC. This expansion will introduce Surcheros to the Nashville market with plans for seven new units.
WilCo is slated to open the first location in October 2024 with the others to follow in the next five years. The new franchise partners, based in Tennessee, are eager to introduce the beloved brand to the thriving community.
“Development has been very exciting for Surcheros, and this is only the beginning,” said Jake Philpotts, Vice President of Business Development and Franchise Relations for Surcheros. “Our first Tennessee restaurant will be in Tanger Outlets, providing excellent exposure to a diverse range of new customers. This deal signals the strength of our brand in a new state and ensures a promising and long-lasting relationship with our new partners."
In this story
This story was originally published in Franchising.com on July 23, 2024. Burnaze summarizes and links to the original reporting.
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