Primrose Schools growing rapidly with new leadership

Primrose Schools, a provider of early childhood education and care, announced today that they have opened 10 new schools and awarded 27 franchises thus far in 2026. Those include five single-unit contracts and two agreements to open 11 schools apiece.

“It’s easy to announce growth in franchising. What’s harder, and what matters more, is building a premier, proven system where every new school raises the bar,” said David Berg, Chief Executive Officer at Primrose Schools. “The first half of 2026 has confirmed what we already believed: the mission is real, the demand is there and this team is ready to meet it. We have a brand families trust, owners invested in their communities and a strategy that creates lasting value. That’s what will define our success moving forward.”

The brand credits their new growth-minded leadership team for the promising start to the year. That group includes Berg as well as Chief Franchise Officer Dr. Amy Jackson, Chief Financial Officer Rob Gray, Chief Commercial Officer Greg Foglesong, Chief of Staff Pam Turner, and Chief Legal Officer Kristin Goran. Their collective expertise has enabled Primrose to accelerate its expansion, with a focus on strong unit economics.

Primrose Schools offer programs for children as young as six weeks and as old as 12. Their approach, which they call Balanced Learning, blends purposeful play and positive guidance to foster a lifelong love of learning. They take a holistic approach to child development and seek to help young learners build active minds, healthy bodies, and happy hearts.

The brand hopes to continue growing in high-demand markets like Phoenix, Detroit, New York, Philadelphia, Boston, Memphis, and Southern California by signing additional franchisees. Thanks to the new leadership team, they’ve built a system that they feel is exceptionally supportive and focused on franchisee success.

“The strength of Primrose starts with our Franchise Owners. Their belief in our system shows in the way they keep reinvesting and growing with us, opening new schools because they trust what this brand delivers,” said Chief Franchise Officer Dr. Amy Jackson.

“We’ve evolved our support model to give them the tools, systems and confidence to excel — whether they’re opening their first school or their fifth — and deliver the high-quality experience families expect. That same track record is what draws experienced new operators, particularly those with real estate and multi-unit expertise, into the Primrose system, where they see a proven leadership position, disciplined unit economics and a development model built to scale.”