Primrose Schools® Secures 27 New School Commitments, Fuels New Market Expansion and Introduces New Executive Leadership Team

New school commitments

Since the start of 2026, Primrose has awarded 27 new franchise location commitments, including five for single-schools and two development agreements, each representing 11 future schools. These new school commitments reflect strong momentum and continued market expansion, with new entries including Utah. The company has opened 10 new schools this year, including its first location in Louisiana. Primrose is also actively pursuing expansion in high-demand growth markets, including Phoenix, Detroit, New York, Philadelphia, Boston, Memphis and Southern California.

Driving this initiative is a leadership team with the collective experience to support the organization's long-term objectives:

• David Berg, Chief Executive Officer, leads the organization with a long-term vision for sustainable franchise development. Under his direction, the organization has emphasized a development strategy and the expansion of opportunities for ownership.

• Dr. Amy Jackson, Chief Franchise Officer, combines operational and educational expertise with experience across the Primrose system. In this role, she is expanding the franchise support model to meet the needs of both new and existing owners as the organization grows.

• Rob Gray, Chief Financial Officer, previously serving as Chief Accounting Officer, provides financial oversight and expertise in scaling franchise systems, ensuring growth is supported by solid unit economics.

• Greg Foglesong, Chief Commercial Officer, leads brand and performance marketing, supporting organizational growth and engagement with families and prospective franchise owners.

• Pam Turner, Chief of Staff and Chief Information Officer, is responsible for advancing strategic initiatives, operational alignment and enterprise transformation.

• Kristin Goran, Chief Legal Officer, oversees legal, franchise administration and human resources functions to support organizational operations.

Leadership and strategy

"It's easy to announce growth in franchising. What's harder, and what matters more, is building a premier, proven system where every new school raises the bar," said David Berg, Chief Executive Officer at Primrose Schools. "What excites me about where we are today is not just the momentum — it's the clarity. We know how we grow, we know why it matters and we have the team to keep delivering at the level this brand has consistently upheld."

At the center of the organization's approach is a model designed for owners at every stage, from first-time Franchise Owners to experienced multi-unit operators. By offering multiple entry paths, including conversions and acquisitions, Primrose makes it possible to deploy operations efficiently across markets while delivering early education and care.

"The strength of Primrose starts with our Franchise Owners. Their belief in our system shows in the way they keep reinvesting and growing with us, opening new schools because they trust what this brand delivers," said Dr. Amy Jackson, Chief Franchise Officer at Primrose Schools.

"We've evolved our support model to give them the tools, systems and confidence to excel — whether they're opening their first school or their fifth — and deliver the high-quality experience families expect. That same track record is what draws experienced new operators, particularly those with real estate and multi-unit expertise, into the Primrose system, where they see a proven leadership position, disciplined unit economics and a development model built to scale.

With a pipeline of opportunities, market expansion activity, and leadership aligned around a focused approach to early education and care, the organization positions itself for the second half of 2026 in franchising.

"The first half of 2026 has confirmed what we already believed: the mission is real, the demand is there and this team is ready to meet it," Berg added. "We have a brand family's trust, owners invested in their communities and a strategy that creates lasting value. That's what will define our success moving forward."

Primrose Schools partners with existing Franchise Owners, first-time operators, entrepreneurs and multi-unit developers to explore franchise opportunities. For more information, visit www. PrimroseSchools.com/Franchising. Primrose has franchising opportunities available in markets throughout the U.S., and is seeking qualified potential Franchise Owners to join the program. For more information, visit the franchising page, follow us on LinkedIn and explore our stories and resources.