Robeks Appoints Longtime Multi-Unit Franchisee Dave Hutchinson to Vice President of Marketing

Robeks recently appointed Dave Hutchinson to Vice President of Marketing. A seasoned multi-unit franchise owner with more than 20 years of experience in the Robeks system, Hutchinson transitions from one of the brand’s top operators to a strategic leadership role focused on innovation, growth and franchise support.

Hutchinson brings an extensive understanding of franchising, brand development, and consumer engagement to his new role. He currently owns and operates two Robeks locations in Alexandria and Arlington, Virginia, where he has built a strong record of market performance, community engagement and operational excellence. His background also includes professional experience at major firms including Capital One, Deloitte Consulting, and Travelers Insurance, giving him a unique blend of analytical rigor and entrepreneurial passion.

“I’m incredibly honored to step into the role of Vice President of Marketing at Robeks,” said Hutchinson. “This brand has been an integral part of my entrepreneurial journey for more than two decades, and I’m energized by the opportunity to help shape its future.”

In his new role, Hutchinson will oversee all aspects of Robeks’ marketing strategy, including national promotions, digital and local marketing initiatives, menu innovation campaigns and franchise support programs. He will work closely with the executive team to elevate brand awareness and build scalable marketing platforms that drive results.

“Dave’s story is the embodiment of what makes Robeks special. His passion for our products, unwavering focus on community, and commitment to growing the brand through meaningful connections with guests and franchise partners sets us up for success,” said David Rawnsley, President of Robeks. “His firsthand experience as a multi-unit owner gives him unparalleled insight into our franchisees’ needs and equips him to lead marketing efforts that strengthen the brand.”