Re-Bath Appoints Amy Cantwell as VP of Marketing, Tapping into Her 20+ Years of Industry Experience

Phoenix, Ariz. – Re-Bath, one of America’s largest bathroom remodelers, announces the appointment of Amy Cantwell to VP of Marketing. As a marketing professional with more than two decades of expertise, she will focus on leveraging network budgets for efficient media buys, ensuring transparency, and creating a seamless digital marketing experience to drive strong results across the franchise system.

Cantwell brings over 20 years of experience in marketing strategy, audience insights, and performance-driven initiatives. She has successfully managed $200M+ in media investments, launched award-winning campaigns, and driven significant growth across industries including finance and wealth management, remodeling, automotive, and more. Her expertise includes:

“I’m excited to join Re-Bath at such a pivotal time in the brand’s evolution,” said Cantwell. “I see tremendous potential for growth and innovation in the home remodeling space and look forward to leveraging my marketing expertise to drive impactful, data-driven strategies that elevate Re-Bath’s presence and empower our franchisees to succeed. I am eager to help the brand continue its upward trajectory and deliver exceptional results across all digital and broadcast channels."

In this new role, Cantwell will report to Sharon Villegas, Chief Revenue Officer and lead a dedicated team of marketing experts to drive digital and broadcast marketing efforts as well as create strategies that fuel lead generation and growth for both the national brand and individual franchisees. Her focus will be on developing innovative, data-driven strategies across all digital channels, including SEM, social media, and website optimization, while also guiding broadcast campaigns to maximize ROI and achieve ambitious growth goals.

“Amy is a great addition to our team and the perfect leader to propel our marketing efforts to the next level,” said Sharon Villegas. “She has all of the knowledge, creativity, and dedication to the thrive in this role, and we’re looking forward to what she brings to Re-Bath’s next chapter.”

Having owned a winery and various real estate in the Phoenix area, Cantwell also has a unique entrepreneurial mindset that will be beneficial to Re-Bath’s franchisees. Her firsthand experience as a business owner equips her with a better understanding of the challenges and opportunities franchisees face, allowing her to better align marketing strategies with their needs. This entrepreneurial perspective, combined with her extensive marketing knowledge, will play a pivotal role in enhancing Re-Bath’s brand presence and driving sustained growth across the franchise system.

“We are thrilled to welcome Amy Cantwell to the Re-Bath team as our new VP of Marketing,” said Brad Hillier, CEO of Re-Bath. “We are confident that her leadership, combined with the unique skillset of our current team, will bring a fresh perspective and the strength needed to navigate evolving needs while enhancing our marketing performance.”

As one of the largest bathroom remodeling companies in the United States, Re-Bath has established a proven business model, unparalleled franchise office support, and an infrastructure for growth as it continues to seek strategic franchise partners to expand its footprint nationwide.

The impressive growth achieved by the brand has not gone unnoticed as Re-Bath earned the No. 192 spot on Entrepreneur Magazine’s 2024 Franchise 500®, the world’s first, best and most comprehensive franchise ranking. Re-Bath also ranked No. 151 on the 2024 Franchise Times Top 400 and No. 9 on Qualified Remodeler’s 2024 Top 500 Nationals List.

Re-Bath is one of the nation’s largest complete bathroom remodeling franchises that has grown to more than 100 locations across the country. The parent company’s first entry in the bathroom remodeling industry occurred in 1978 and focused on the hospitality sector. In 1991, Re-Bath launched its first franchise location to focus on the residential market.

The company offers complete bathroom remodels, tub and shower updates, plus aging and accessibility solutions. From simple bathtub replacements to complete bathroom redesigns, Re-Bath makes bathroom remodeling effortless, convenient and affordable, all with professional, friendly and factory-trained installers. Re-Bath is a one-stop service that covers the entire process – from design to done – in three easy steps: consultation, removal, and installation.

Re-Bath assembles its own exclusive line of products at its headquarters located in Phoenix, Ariz., and offers best-in-class products from national brands for its customers. For more information, please visit www.

Re-Bath is a full-service bathroom remodeling franchise with a scalable, turnkey model. Backed by national brand power and robust support, it’s a strong opportunity in the booming $400B home improvement industry.