QDOBA Inks Two Agreements to Open 50 Units in Atlanta and Nashville

QDOBA Mexican Eats, America’s rapidly growing #2 brand in the Mexican fast-casual category, has signed two new development agreements to open 50 new restaurants in Atlanta and Nashville. A recent acquisition and expanded development commitment from B Wild Investments, LLC is further accelerating franchise-led growth.

“We’re thrilled to partner with proven franchise operators who share our people-first culture, exceptional standards for guest service and commitment to disciplined growth,” said Jeremy Vitaro, Chief Development Officer, QDOBA. “Together, we’re bringing QDOBA’s bold flavors to more communities across the U.S.”

QDOBA and its franchise partners currently operate over 865 restaurants, with plans to double the brand’s footprint to approximately 2,000 restaurants within the next eight years and open 100 restaurants annually, while expanding the share of franchised locations to 85% of system restaurants.

Atlanta expansion

30 QDOBA Restaurants to Open in Atlanta

A former McDonald’s operator that transformed the Atlanta market into the U.S. system’s top-performing region has committed to opening 30 QDOBA restaurants in Atlanta. Their people-first mindset positions them to earn community trust and scale in their hometown market.

Nashville expansion

20 QDOBA Restaurants to Open in Nashville

A large Zaxby’s operator that grew from zero to 12 locations in Middle Tennessee in just six months has committed to opening 20 QDOBA restaurants in Nashville. Their focus on operational excellence positions them to sustain growth while expanding into Mexican fast casual.

Existing partner growth

QDOBA Franchise Partner Acquires 22 Restaurants, Raises Development Commitment to 63

QDOBA is also growing with existing franchise partners. 7 Star Eats, an affiliate of B Wild Investments, LLC, has completed the acquisition of 22 QDOBA restaurants in the Pacific Northwest, growing its footprint to 42 restaurants across Alaska, Colorado, Idaho, Montana, and Washington. The transaction elevates 7 Star Eats to one of QDOBA’s largest franchise partners.

An expanded 63-unit development commitment across Colorado, Utah, Washington, Nevada, and New Mexico also reflects B Wild’s growing conviction in QDOBA.

“Mexican fast casual is one of the most attractive segments in restaurants, and QDOBA has the brand, menu, and unit economics to win,” said Barry Dubin, founder and CEO of B Wild Investments. “Just as important, the QDOBA leadership team has been an exceptional partner — aligned, commercial, and genuinely invested in advancing the brand in partnership with franchisees. That partnership approach is why we’re committed to growing meaningfully alongside QDOBA.”