Yogurtland Announces Record-Breaking Franchise Figures

Yogurtland, one of the nation’s leading self-serve frozen yogurt brands, announced record franchise performance fueled by accelerating Average Unit Volumes (AUVs), continued franchise expansion and growing investor demand. Traditional store AUVs climbed to $934,959 in 2025, positioning the brand within $65,000 of the $1 million AUV milestone.

In addition, Yogurtland has approximately 60 restaurants in various stages of development and expects to open eight new locations by the end of summer, reflecting growing confidence among existing franchisees and new multi-unit investors.

“Two consecutive years of record AUV growth tell a compelling story,” said Bon-die Fortner, Yogurtland’s Director of Franchise Development. “Prospective franchisees are recognizing that Yogurtland is a brand in financial ascent. As we move toward the $1 million AUV milestone, they see an opportunity to join the system during one of the strongest periods in our history.”

Unlike many restaurant concepts facing labor and operational challenges, Yogurtland’s self-serve model delivers operational simplicity, efficient staffing, attractive margins and a premium guest experience. Those fundamentals continue to translate into stronger financial performance across the system.

The brand’s momentum extends beyond franchise development. Yogurtland’s current promotional partnership with Disney surrounding Toy Story 5 highlights its ability to collaborate with globally recognized brands that elevate consumer awareness, drive guest traffic and create meaningful marketing opportunities for franchisees.

“Prospective franchisees are not only investing in a concept with accelerating AUVs, but also in a brand with the scale, credibility, and marketing reach to partner with globally recognized companies like Disney,” Fortner added.

Franchise growth trends

Existing Franchisees Continue to Reinvest

Existing operators remain one of the company’s strongest growth engines, with many expanding their portfolios through additional Yogurtland locations. Leadership views that reinvestment as one of the clearest indicators of franchisee satisfaction and long-term confidence in the brand.

Market expansion plans

Growth Across Priority Markets

California continues to provide a strong foundation while Texas has emerged as one of the brand’s fastest-growing development markets. Yogurtland is also seeing increased interest in Atlanta and Nashville as entrepreneurs seek proven concepts with improving financial performance.

Future outlook

Looking Ahead

Today, Yogurtland operates more than 200 locations across eight states with a ninth state already signed for development. Leadership believes the combination of record AUV growth, disciplined expansion and strong franchisee validation positions the company for continued momentum through the remainder of 2026 and beyond.

As the brand approaches the $1 million AUV milestone, company leadership believes now represents a compelling entry point for qualified franchise candidates looking to invest in an established brand with demonstrated financial momentum, national marketing relevance and a proven ability to build strategic partnerships that strengthen the franchise system.