Yogurtland Reports Record Franchise Performance As Average Unit Volumes Climb 27% Over Two Years

Franchise growth

In addition, Yogurtland has approximately 60 restaurants in various stages of development and expects to open eight new locations by the end of summer, reflecting growing confidence among existing franchisees and new multi-unit investors.

"Two consecutive years of record AUV growth tell a compelling story," said Bon-die Fortner, Yogurtland’s Director of Franchise Development. "Prospective franchisees are recognizing that Yogurtland is a brand in financial ascent. As we move toward the $1 million AUV milestone, they see an opportunity to join the system during one of the strongest periods in our history."

Unlike many restaurant concepts facing labor and operational challenges, Yogurtland's self-serve model delivers operational simplicity, efficient staffing, attractive margins and a premium guest experience. Those fundamentals continue to translate into stronger financial performance across the system.

Brand partnerships

The brand’s momentum extends beyond franchise development. Yogurtland’s current promotional partnership with Disney surrounding Toy Story 5 highlights its ability to collaborate with globally recognized brands that elevate consumer awareness, drive guest traffic and create meaningful marketing opportunities for franchisees.

“Prospective franchisees are not only investing in a concept with accelerating AUVs, but also in a brand with the scale, credibility, and marketing reach to partner with globally recognized companies like Disney,” Fortner added.

Market expansion

California continues to provide a strong foundation while Texas has emerged as one of the brand's fastest-growing development markets. Yogurtland is also seeing increased interest in Atlanta and Nashville as entrepreneurs seek proven concepts with improving financial performance.

Today, Yogurtland operates more than 200 locations across eight states with a ninth state already signed for development. Leadership believes the combination of record AUV growth, disciplined expansion and strong franchisee validation positions the company for continued momentum through the remainder of 2026 and beyond.