Edible appoints new chief financial officer

Edible Brands has announced the appointment of Robert Cooley as its new chief financial officer.

He joins Edible Brands with significant experience in strategic planning, financial analysis, capital management and market analysis for brands such as U.S. Airways, PricewaterhouseCoopers, Home Depot and, most recently, UPS. Cooley earned his bachelors from the University of Virginia and an MBA from Georgetown.

“Robert has a proven record of building powerful finance teams and driving profitable growth for major international brands,” said Edible Brands CEO Tariq Farid.

“His vision, experience and leadership will be critical as we embark on a new phase of global expansion.”

The deliverable gift treat franchise has seen unprecedented growth across its brick-and-mortar and e-commerce channels in the past few years. Edible Brands signed 40 franchise agreements in the first four months of 2022, and has many more deals in the pipeline. Aggressive and creative product innovation has allowed the brand to expand beyond its traditional fresh fruit arrangements, and experience unprecedented growth.

“Edible is one of the world’s most iconic brands, and I’m excited about the opportunity to be joining this team during a time of such dynamic growth,” said Cooley.

“The marketplace is undergoing dramatic changes, and thanks to the digital and physical infrastructure Edible has put in place, we are uniquely positioned to take a leadership position in this changing landscape, and I look forward to playing a role in shaping that future.”