TL;DR
Twitter partners with Innovid to provide advertisers with viewability stats and numbers about who is watching their ads. The partnership gives Amplify advertisers access to stats and an option to run their promos as Amplify clips.
Twitter and video company Innovid have announced a partnership that gives Amplify advertisers—Twitter's premium offering that runs preroll ads before video clips from 300 media partners including AOL, BuzzFeed and ESPN—viewability stats and numbers about who is watching their ads. Amplify is a revenue-sharing program that splits ad money between content creators and Twitter.
By plugging into Twitter's API, Innovid's clients—which include Disney, Mondelez and Toyota—will have access to stats and an option to run their promos as Amplify clips.
Tal Chalozin, co-founder and chief technology officer at Innovid, hinted that the partnership is part of a larger video push on Twitter's part that may include additional partners in the coming months.
In this story
This story was originally published in 1851 Franchise on June 17, 2016. Burnaze summarizes and links to the original reporting.
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