HB Protein Smoothies Goes National with 5-Unit Florida Deal from Investor in Wolfgang Puck, PF Chang’s and Panera Bread

Oswald brings decades of experience investing in and advising restaurant brands. A CPA, attorney and former investment banker, he has been involved with numerous hospitality companies, including Wolfgang Puck Company, PF Chang’s and Panera Bread. He is also an investor and active board member with the franchise development firm Fransmart.

“Protein is the next big thing in the restaurant industry,” said Oswald. “These are delicious, craveable shakes, and the numbers are better than any concept I’ve ever seen. Wait until you see the Item 19.”

Oswald discovered the concept while visiting Arizona and immediately saw an opportunity to bring the brand to his home market in Southwest Florida.

“I visited HB Protein Smoothies in Scottsdale and immediately wished we had one in Naples,” said Oswald. “Nothing like this concept. Delicious high protein nutritious shakes I found myself craving to the point where I wanted to bring these to Southwest Florida myself.”

Founded by father-and-son team Ethan and Daniel Boone, HB Protein Smoothies is designed to make high-protein nutrition part of everyday routines. Each smoothie contains 35–50 grams of protein with just 250–400 calories, offering customers a convenient option for nutritious meals and snacks.