TL;DR
Five franchisors, including Menchie's Frozen Yogurt and Mess Hall, have signed with BrandONE for development support and strategic growth guidance. BrandONE will help these brands build a foundation to scale with the right operators and protect the integrity of their concepts.
As more entrepreneurs turn to franchising as their path to owning a business they can be proud of, the competition is heating up for franchisors who want to work with the best potential franchisees.
That’s why Menchie’s Frozen Yogurt, Mess Hall, Bishops, Delta Crown, and SOLENVIA have all signed on with BrandONE to guide their next steps in growth.
“Franchise growth works best when brands take a strategic approach from day one,” said BrandONE Partner & CEO Michael Mudd. “What we’re seeing across the industry is founders and leadership teams realizing that attracting the right franchisees requires more than just interest – it requires clear positioning, disciplined development systems, and a thoughtful growth strategy. Our role is to help brands build that foundation so they can scale with the right operators and protect the integrity of the concept.”
These signings show the range of different franchise businesses that BrandONE is able to support and develop. Menchie’s is a global name in the frozen dessert game with hundreds of locations worldwide. Mess Hall delivers a unique interactive retail experience that accesses the fun of nostalgia and the satisfaction of crafting. Bishops offers haircut and coloring services in a casual, cool, inclusive environment. Delta Crown is a premium, full-service hair extension studio. SOLENVIA connects seniors with quality caregiver services.
While several of these relationships are still quite new, BrandONE is already delivering strategies and generating leads that will help each brand find the right franhisees and grow sustainably.
“We’ve been incredibly intentional about building Mess Hall the right way,” founder Emily Bargeron said, “and BrandONE has been an invaluable partner in that process. Their team has taken the time to truly understand our business – from our systems to the customer experience – and has helped us refine a foundation that’s built to scale.”
Amit Kleinberger, CEO of Menchie’s Frozen Yogurt, added, “Michael and his team are not just experienced, but more important than anything, they’re good people.”
As the franchise space becomes increasingly competitive, franchisors and potential franchisees both have a lot to gain by working with experienced development partners like BrandONE.
In this story
This story was originally published by David Gibb in Franchise Magazine USA on March 26, 2026. Burnaze summarizes and links to the original reporting.
Read the full story at Franchise Magazine USALiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.
